ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4429	Wissen Akademi Advanced Network Systems Engineering	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. TARKAN AYDIN
Course Lecturer(s):	Assist. Prof. TARKAN AYDIN
Recommended Optional Program Components:	None
Course Objectives:	This course will help the student to become an advanced network engineer. The course will be taught with the state-of-the-art Cisco devices. And hands-on experimenting is a must in this class. Student will learn advanced features of networking and have a broader view of advanced wide area networks used by enterprises and service providers. This course will be offered by Wissen Akademie.

Learning Outcomes

The students who have succeeded in this course;
Advanced networking features, learning,
Improving students' practical experiences,
Enhanced learning area networks

Course Content

This course covers advanced topics of Cisco networking
such as

1) EIGRP,

2) Multi-Area OSPF,

3) Security and WAN Implementation.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	IEEE 802.q Trunking
2)	STP, MSTP, RSTP Protocols
3)	Inter-vlan routing
4)	Implementing EIGRP
5)	Configuring EIGRP
6)	Multi-Area OSPF
7)	Configuring and troubleshooting Multi-Area OSPF
8)	BGP Basics and Concepts
9)	Configuring BGP
10)	Troubleshooting BGP
11)	Configuring VPNs(IPSEC, GRE, Tunnel)
12)	Multi-layer switch configuration
13)	Redundancy Protocols (HSRP, VRRP, GLBP)
14)	(HSRP, VRRP, GLBP)
15)	Fundementals of MPLS
16)	Final Exam

Sources

Course Notes / Textbooks:	None-Yok
References:	None-Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Laboratory	16	% 20
Homework Assignments	5	% 10
Project	1	% 10
Midterms	2	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	3	36
Project	1	20	20
Homework Assignments	5	4	20
Midterms	2	2	4
Final	1	2	2
Total Workload			124

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2