ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM4104 | Organizational Behavior for Engineers | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. CİHANGİR GÜMÜŞTAŞ |
Recommended Optional Program Components: | N/A |
Course Objectives: | This course covers the foundation for the study and application of behaviour in organisations. The goal for the course for participants is to be aware of organisational behaviour and its importance for organisational performance; and developing students' managerial skills. Attention is given to the three levels of organisational behaviour: individual, groups and organisations. |
The students who have succeeded in this course; After completing this course students will be able to: I- Have knowledge about basic organizational behavior concepts. II-Identify and compare the effects of individual, group and organizational factors on productivity and employee attitudes. III- Understand how organizations work and why people behave as they do in work settings. IV- Learn the basic motivation theories and their application on workplace V-Understand effects of culture and leadership on organizations and employee behavior VI- Have knowledge about positive and negative effects of power and politics on organizational process. VII- Identify basic factors that affect group and team behavior. VIII- Learn how to manage inner organizational conflicts successfully |
During the course attention is given to the three levels of organisational behaviour: individual, groups and organisations. Topics that will be covered in the course for individual and group levels are individual behavior, personality and perceptions; motivation, decision making and creativity; ethics, workplace emotions and employee attitudes; team dynamics and communication. For the organizational level organizational leadership, change, culture, power and politics will be explained. |
Week | Subject | Related Preparation |
1) | Introduction to field of organizational behavior | N/A |
2) | Individual behavior, personality, values and learning | Tesxtbooks and presentations |
3) | Workplace emotions, attitudes and ethics | Textbooks and presentations |
4) | Motivation theories and Applied Motivation Practices | Text books and presentations |
5) | Motivation Theories & Applied Motivation Practices | Textbooks and presentations |
6) | Positive organisational behavior and Work-life balance | Textbooks and presentations |
7) | Decision-making, Perception and Creativity | Textbooks and presentations |
8) | Group Behavior, Team Dynamics and Communication | Textbooks and presentations |
9) | Organizational power and politics | Textbooks and presentations |
10) | Conflict and negotiation in the workplace | Textbooks and presentations |
11) | Leadership | Textbooks and presentations |
12) | Leadership | Textbooks and presentations |
13) | Organizational culture | Textbooks and presentations |
14) | General Review | N/A |
Course Notes / Textbooks: | 1. Organizational Behavior (2015) by Robbins & Judge, Prentice Hall. 2. Organizational Behavior (2015) by Steven L. McShane and Mary Ann Von Glinow, McGraw Hill 3. Organizational Behavior 12th ed. (2011), by Fred Luthans, McGraw Hill 4. Organizational Behavior, (2017) by Jason A. Colquitt, J. A. LePine, M. J. Wesson, McGraw Hill Education |
References: | Yok- N/A |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 7 | % 35 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 70 |
Quizzes | 11 | 21 |
Midterms | 6 | 15 |
Final | 1 | 3 |
Total Workload | 151 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |