BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP3302 | Ajans Press Media Monitoring and Coverage | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF ENGİN |
| Course Lecturer(s): |
Assist. Prof. SELCAN YEŞİLYURT Prof. Dr. ELİF ENGİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims students to be master about the historical development of media monitoring in Turkey and all around the world and to inform the practices of media monitoring in Turkey. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Students will be able to define the history of media monitoring in Turkey and all around the world. 2) Students will be able to recognize the importance of media monitoring in communication professions. 3) Students will be able to analyze the best practices in media monitoring. 4) Students will be able to identify the different media monitoring areas. 5) Students will have the knowledge about monitoring the media. 6) Students will be able to comprehend the importance of media monitoring in public relations |
Course Content
| This course compose of theory and practice in media area. Ajans Press is one of the leading media monitoring company of Turkey. Including the CEO of this agency every employee of this company will attend and give lecture different topics about which they are experts. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to media monitoring and analysis | |
| 2) | Historical development of media monitoring in Turkey and all around the world. | |
| 3) | Monitoring media for TV | |
| 4) | Monitoring media for radio | |
| 5) | Monitoring media for newspaper | |
| 6) | Field work at Ajans Press | |
| 7) | Midterm exam | |
| 8) | Analyzing Turkish newspaper coverage and news | |
| 9) | Field work at Ajans Press | |
| 10) | Relationship between democracy, media freedom and monitoring media | |
| 11) | Analyzing news on television | |
| 12) | Best practices in media monitoring | |
| 13) | Discussions about media, news and analyzing media with CEO of Ajans Press | |
| 14) | Review for final exam |
Sources
| Course Notes / Textbooks: | |
| References: | Critical media analysis : an introduction for media professionals/ Matteo Stocchetti ; Karin Kukkonen |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 5 | 65 |
| Homework Assignments | 2 | 3 | 6 |
| Midterms | 1 | 4 | 4 |
| Final | 1 | 6 | 6 |
| Total Workload | 120 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |