ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1432	English for Specific Purposes I	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assoc. Prof. PERİHAN DUYGU TEKGÜL AKIN
Recommended Optional Program Components:	None
Course Objectives:	To provide students with academic vocabulary and reading strategies to comprehend academic texts in their subject-specific area and demonstrate the language appropriate to the activities of the discipline in terms of grammar, lexis, register, study skills, discourse and genre

Learning Outcomes

The students who have succeeded in this course;
1. to guess unknown vocabulary from context
2. to use complex sentence structures and academic phrases
3. to identify the audience, tone, and purpose in specific language
4. to analyze coherence, cohesion, and unity in specific language
5. to summarize in specific language
6. to paraphrase in specific language
7. to apply rules and conventions of academic writing
8. to write a piece of writing in specific language

Course Content

ESP language skills based on the definition of CEFR C Level. Teaching methods and techniques used in the course are: lecture, practice, individual work, group work, technology-supported learning and use of digital resources.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course requirements, syllabus, evaluation system and materials
2)	Word and meaning	Stated in the syllabus.
3)	Collocation	Stated in the syllabus.
4)	Conventions in academic writing	Stated in the syllabus.
5)	Key academic vocabulary	Stated in the syllabus.
6)	The structure of scholarly texts	Stated in the syllabus.
7)	Reading for substance: skimming, scanning and careful reading	Stated in the syllabus.
8)	Midterm Week
9)	Critical reading, marginal note-taking	Stated in the syllabus.
10)	Fact and opinion	Stated in the syllabus.
11)	Logical fallacies	Stated in the syllabus.
12)	An overview of the research process	Stated in the syllabus.
13)	Paraphrasing	Stated in the syllabus.
14)	Summarizing

Sources

Course Notes / Textbooks:	Complied Course Materials, OUP and CUP materials, and Internet sources
References:	Stated in the syllabus.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	12	4	48
Quizzes	3	10	30
Final	1	2	2
Total Workload			119

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2