| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course |
Overview of the syllabus |
| 2) |
Communication at Work |
Chapter 1 |
| 3) |
Communication, Culture and Work |
Chapter 2
|
| 4) |
Listening |
Chapter 3 |
| 5) |
Verbal & Nonverbal Messages |
Chapter 4 |
| 6) |
Interpersonal Skills and Success |
Chapter 5 |
| 7) |
Types of Business Presentations
Writing reports |
Chapter 9 |
| 8) |
Developing, Organizing and Delivering the Presentation |
Chapters 10 & 12 |
| 9) |
Developing, Organizing and Delivering the Presentation (contd.)
|
Chapters 10 & 12 |
| 10) |
Principles of Interviewing
How to Write Effective CVs |
Chapter 6 |
| 11) |
Quiz |
|
| 12) |
Group Reports and Presentations |
|
| 13) |
Group Reports and Presentations |
|
| 14) |
Group Reports and Presentations |
|
| Course Notes / Textbooks: |
Adler, R. B.; Maresh-Fuehrer, M. M.; Elmhorst, J. & Lucas, K. (2019). Communicating at Work, 12th Edition, New York, NY, McGraw-Hill Education. |
| References: |
Bovee, C. L.& Thill, J. V. (2016). Business Communication Essentials, 7th Global Edition, Pearson Education. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
