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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA1012	Business Communications	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Prof. Dr. ELİF OKAN
Course Lecturer(s):	Assoc. Prof. AYLA ESEN Prof. Dr. HAVVA PINAR İMER
Recommended Optional Program Components:	None
Course Objectives:	The course aims to provide students with the fundamental roles and principles of communication in the work context. The students will get familiar with the skills and knowledge required of an individual for effective communication in business life. Upon completion of the course, the students are expected to be able to understand the nature of communication and deliver their messages with precision through various communication media in different business settings. They will be capable of designing and writing messages in various formats, organizing and delivering presentations, writing their CVs, as well as gaining the basic skills to prepare themselves for job applications and interviews.

Learning Outcomes

The students who have succeeded in this course;
Upon completion of the course, the students will learn to:
1. Explain the role of verbal and written communication for day-to-day operations and personal career
2. Describe and evaluate various listening approaches
3. Explain and implement interpersonal skills to build positive relationships.
4. Analyze interview situations and act accordingly
5. Differentiate between types of reports and write reports of any type
6. Be able to deliver a presentation

Course Content

The teaching methods of the course are Collaborative Learning, Lecture, Reading, Discussion, Individual Study, Social Activity.
The students will get familiar with the skills and knowledge required of an individual for effective communication in business life. Upon completion of the course, the students are expected to be able to understand the nature of communication and deliver their messages with precision through various communication media in different business settings. They will be capable of designing and writing messages in various formats, organizing and delivering presentations, writing their CVs, as well as gaining the basic skills to prepare themselves for job applications and interviews.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course	Overview of the syllabus
2)	Communication at Work	Chapter 1
3)	Communication, Culture and Work	Chapter 2
4)	Listening	Chapter 3
5)	Verbal & Nonverbal Messages	Chapter 4
6)	Interpersonal Skills and Success	Chapter 5
7)	Types of Business Presentations Writing reports	Chapter 9
8)	Developing, Organizing and Delivering the Presentation	Chapters 10 & 12
9)	Developing, Organizing and Delivering the Presentation (contd.)	Chapters 10 & 12
10)	Principles of Interviewing How to Write Effective CVs	Chapter 6
11)	Quiz
12)	Group Reports and Presentations
13)	Group Reports and Presentations
14)	Group Reports and Presentations

Sources

Course Notes / Textbooks:	Adler, R. B.; Maresh-Fuehrer, M. M.; Elmhorst, J. & Lucas, K. (2019). Communicating at Work, 12th Edition, New York, NY, McGraw-Hill Education.
References:	Bovee, C. L.& Thill, J. V. (2016). Business Communication Essentials, 7th Global Edition, Pearson Education.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 20
Project	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 20
PERCENTAGE OF FINAL WORK		% 80
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	13	11	143
Project	1	5	5
Quizzes	1	2	2
Midterms	1	2	2
Final	1	2	2
Total Workload			196

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising