ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP1802 | Aesthetic and Philosophy | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Instructor SERKAN ŞİMŞEK |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to conduct studies in the field of aesthetics and to provide a historical overview of general art concepts from the perspective of art criticism. |
The students who have succeeded in this course; Students who successfully complete this course will, 1. discuss philosophical perspectives on Beauty and Art. 2. acquire mastery of terminology related to Aesthetics and Art. 3. learn fundamental philosophical concepts that clarify the phenomena of Beauty and Art. 4. study and articulate prominent aesthetic views within the history of philosophy. 5. recognize the opportunities provided by examining art through a philosophical view. 6. understand ways to address differences between various views on art. 7. comprehend contemporary debates concerning art and artworks. |
The course have topics such as the objective existence of artworks and the subjective perception of art, beauty and infinity, art and nature, issues of meaning and interpretation in art disciplines, and art as a goal to be achieved. In addition to examining the thoughts of philosophers such as Platon, Aristoteles, Kant, and Hegel on art and beauty, the paradigms of contemporary aesthetics will be discussed through the practice of critically analyzing artworks. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Contemporary Art Aesthetics and Criticism | Exhibition Discussions |
3) | Contemporary Art Aesthetics and Criticism | Exhibition Discussions |
4) | Subjectivist and Objectivist Approaches in Art Criticism | Course notes |
5) | Normative Epistemology in Art History | Course notes |
6) | Speculative Epistemology in Art History | Course notes |
7) | Heteronomy and Autonomy in Aesthetics | Course notes |
8) | The Development of Philosophy and Art Thought in Ancient Greece: Pythagoras and Heraclitus | Course notes |
9) | Platon's Philosophy and Art | Course notes |
10) | Aristotle's Philosophy and Art | Course notes |
11) | Aesthetics from Antiquity to the Modern Age: Aristoxenus and Baumgarten | Course notes |
12) | Kant's Philosophy and Art | Course notes |
13) | Hegel's Philosophy and Art | Course notes |
14) | General Review |
Course Notes / Textbooks: | Yok |
References: | Afşar Timuçin, Estetik, Bulut Yayınları, 2008. Nejat Bozkurt, Sanat ve Estetik Kuramları, Asa Kitabevi, 2000. İoanna Kuçuradi, Sanata Felsefeyle Bakmak, Şiir-Tiyatro Yayınları, Ankara, 1979. Hegel, Estetik. Güzel Sanat Üzerine Dersler. Hegel, Mantık Bilimi. Hegel, Tinin Fenomenolojisi. Kant, Saf Aklın Eleştirisi. Kant, Yargı Gücünün Eleştirisi. Aristoteles, Poetica. Aristoteles, Politika. Platon, Şölen. Platon, Devlet. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Quizzes | 3 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Field Work | 1 | 5 | 5 |
Study Hours Out of Class | 14 | 4 | 56 |
Homework Assignments | 2 | 10 | 20 |
Quizzes | 3 | 1 | 3 |
Final | 1 | 2 | 2 |
Total Workload | 128 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |