FTV3978 Modernity and Other Ways of SeeingBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
FTV3978 Modernity and Other Ways of Seeing Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assist. Prof. GÖNÜL EDA ÖZGÜL
Course Lecturer(s): Assist. Prof. GÖNÜL EDA ÖZGÜL
Recommended Optional Program Components: None
Course Objectives: This course aims to discuss the modern way of seeing with its socio-economical, cultural and artistic dimensions and to point to different ways of seeing.

Learning Outcomes

The students who have succeeded in this course;
1. Develop a critical perspective regarding modernity and the dominant way of seeing it produces.
2. Identify the way of seeing that is both the producer and a product of modernity
3. Distinguish classical, modernist and postmodern narration
4. Develop a sophisticated criticism of cultural products;
5. Use their theoretical knowledge regarding the relationship between narration and ways of seeing in order to produce cultural/artistic products.

Course Content

In this course, modern way of seeing that is a product and a producer of modernity and other ways of seeing will be discussed through art, cinema, music, architecture and literature. Modernity and its reflections in the city and its culture will also be examined. The course involves theoretical lecture and discussion of topics with students; the students present the assignment and the projects they produced in relation to the topics of the course.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) On Seeing
3) Modernity as a Way of Seeing
4) Schorske's Vienna
5) Benjamin's Paris Simmel's Berlin
6) Exhibition Visit and Discussion
7) Discussion on Artworks Chosen by Students
8) Exhibition Project Presentations
9) Modernism and Postmodernism
10) Modernism and Postmodernism
11) Art and Literature
12) Music
13) Music
14) Final Project Presentations

Sources

Course Notes / Textbooks: Books:
* Schorske, Carl E. (1981). Fin-de-siècle Vienna : politics and culture. New York: Vintage Books [DB 851 .S34 1981]

* Benjamin, Walter (1999). Illuminations. London: Pimlico [PN 37 .B4413 1999]


References: Books:
* Schorske, Carl E. (1981). Fin-de-siècle Vienna : politics and culture. New York: Vintage Books [DB 851 .S34 1981]

* Benjamin, Walter (1999). Illuminations. London: Pimlico [PN 37 .B4413 1999]

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 1 % 10
Presentation 3 % 20
Project 1 % 20
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 5 70
Presentations / Seminar 3 3 9
Project 1 4 4
Homework Assignments 1 2 2
Final 1 4 4
Total Workload 131

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising