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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV3978	Modernity and Other Ways of Seeing	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. GÖNÜL EDA ÖZGÜL
Course Lecturer(s):	Assist. Prof. GÖNÜL EDA ÖZGÜL
Recommended Optional Program Components:	None
Course Objectives:	This course aims to discuss the modern way of seeing with its socio-economical, cultural and artistic dimensions and to point to different ways of seeing.

Learning Outcomes

The students who have succeeded in this course;
1. Develop a critical perspective regarding modernity and the dominant way of seeing it produces.
2. Identify the way of seeing that is both the producer and a product of modernity
3. Distinguish classical, modernist and postmodern narration
4. Develop a sophisticated criticism of cultural products;
5. Use their theoretical knowledge regarding the relationship between narration and ways of seeing in order to produce cultural/artistic products.

Course Content

In this course, modern way of seeing that is a product and a producer of modernity and other ways of seeing will be discussed through art, cinema, music, architecture and literature. Modernity and its reflections in the city and its culture will also be examined.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	On Seeing
3)	Modernity as a Way of Seeing
4)	Schorske's Vienna
5)	Benjamin's Paris Simmel's Berlin
6)	Exhibition Visit and Discussion
7)	Discussion on Artworks Chosen by Students
8)	Exhibition Project Presentations
9)	Modernism and Postmodernism
10)	Modernism and Postmodernism
11)	Art and Literature
12)	Music
13)	Music
14)	Final Project Presentations

Sources

Course Notes / Textbooks:	Books: * Schorske, Carl E. (1981). Fin-de-siècle Vienna : politics and culture. New York: Vintage Books [DB 851 .S34 1981] * Benjamin, Walter (1999). Illuminations. London: Pimlico [PN 37 .B4413 1999]
References:	Books: * Schorske, Carl E. (1981). Fin-de-siècle Vienna : politics and culture. New York: Vintage Books [DB 851 .S34 1981] * Benjamin, Walter (1999). Illuminations. London: Pimlico [PN 37 .B4413 1999]

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Presentation	3	% 20
Project	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Presentations / Seminar	3	3	9
Project	1	4	4
Homework Assignments	1	2	2
Final	1	4	4
Total Workload			131

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2