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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EEE5022	Applied Statistics	Spring	3	0	3	9

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. SAEID KARAMZADEH
Course Lecturer(s):	Prof. Dr. SELİM ZAİM
Recommended Optional Program Components:	none..........
Course Objectives:	The course introduces fundamental topics in statistics and implements its applications to industrial, medical, financial, energy and similar type very large-size datasets to infer meaninful statistical results. The course is for gradute students with no significant background on this subject. Implementations will be performed on the open source statistical software R. Introduction to R programming will be given.

Learning Outcomes

The students who have succeeded in this course;
I. Identify basic terms in statistics.
II. Gain ability to use and apply basic methods and programming tools used in statistics over various engineering disciplines.
III. Ability to explore data and its relationships.
IV. Ability to perform hypothesis testing for statistical problems.
V. Perform statistical inference over statistical data.

Course Content

Topics include: Introduction to R programming, Sampling, Data Exploration, Exploring Relationships, Probability, Random Variables and Probability Distributions, Estimation, Hypothesis Testing, Statistical Inference, Multiple Testing Correction, ANOVA, Analysis of Categorical Variables, Regression Analysis, Bayesian Analysis, Survival Analysis, Over Representation Analysis, Meta Analysis.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Introduction to R statistical programming
3)	Term Project
4)	Data Exploration with R
5)	Visualizing and Summarizing Relationships
6)	Probability and Random Variables
7)	Estimation in datasets
8)	Hypothesis Testing for various engineering applications
9)	Statistical Inference over various large datasets
10)	ANOVA
11)	Analysis of Categorical Variables
12)	Regression and Bayesian Analysis
13)	Survival analysis
14)	Over Representation Analysis

Sources

Course Notes / Textbooks:	Principles of Applied Statistics (Paperback), by D. R. Cox, Christl A. Donnelly 2011 ISBN-10: 1107644453 \| ISBN-13: 978-1107644458
References:	Introductory Statistics with R Peter Dalgaard 2011 ISBN 978-0-387-79053-4

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	42
Project	1	30
Midterms	1	40
Final	1	50
Total Workload		204

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2