| Week |
Subject |
Related Preparation |
| 1) |
Determining decision and needs about my careeer, methods |
Course notes |
| 2) |
An Overivew of current business world, discovering self sources, definition of success |
Course notes |
| 3) |
Discovering self sources, positive features |
Course notes |
| 4) |
Business values, transformable skills,importance of skilld in business world |
Course notes |
| 5) |
Personal SWOT analysis |
Course notes |
| 6) |
Inovation – Global Experiences |
Course notes |
| 7) |
Successfull job search process, CV Preperation |
Course notes |
| 8) |
Networking |
Course notes |
| 9) |
Creating abroad opportunities |
Course notes |
| 10) |
Entrepreneurship,incubation
|
Course notes |
| 11) |
Structure of Organizations, foundation culture, about business ethic, relation management, language of business life |
Course notes |
| 12) |
Barriers in front of making decision, “coping” skills |
Course notes |
| 13) |
Assambling “ Personal Development Plan” |
Course notes |
| 14) |
Termination and revisions |
Course notes |
| Course Notes / Textbooks: |
Çalışma Kağıtları, kontrol listeleri, güncel İK dergi ve gazetelerden haberler, bazı makale, kitap bölümlerinden ( örnek: Peterson & Gonzalez, “The role of work in people’s lives”, Dowd & Gong “Ultimate guide to getting the career you want”, Davis & Blass, “The future workplace”, Coming alive from Nine to five in a 24/7 World” vb. ) oluşan derleme ders notları ,
Working papers, control lists, news from up-to-date HR magazines and newspapers, course notes consist of some article and book parts( ex: Peterson & Gonzalez, “The role of work in people’s lives”, Dowd & Gong “ Ultimate guide to getting the career you want”, Davis & Blass, “The future workplace”, Coming alive from Nine to five in a 24/7 World” etc. ) |
| References: |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
