ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN4515	Introduction to Game Programming	Spring	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor BARIŞ YÜCE
Recommended Optional Program Components:	None
Course Objectives:	This course aims to help students explore the game programming world by combining basic design and programming skills and to introduce the frequently used terms, techniques and algorithms in game development projects.

Learning Outcomes

The students who have succeeded in this course;
1. Describes the vocabulary, environments, theories and methodologies used in game design.
2. Analyze game designs in terms of user interface design
3. Design data structures and algorithms.
4. Prepare the prototype.
5. Design educational games.
6. Analyze game development phases and project them.
7. Use basic game development environments and apply algorithms
8. Describes the stages of testing.

Course Content

This course will support students the emerging trends, and frameworks of game design and development, why it has a great potential to apply in IT projects, and how to use it effectively. The course allows students to understand game design fundementals, develop practical skills in using game elements using industrial case studies. There is no strict design and development environment for this course.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	What Is a Game?
3)	Design Components and Processes
4)	Game Programming: Languages And Architecture
5)	Mechanics and Dynamics
6)	Data structures and algorithms in game development
7)	Design a board game*
8)	Prototyping*
9)	Designing User Interfaces
10)	Design of instructional games
11)	Design of Instructional Games II
12)	Games as a Teaching Tool
13)	Game Production And The Business Of Games
14)	Project presentation

Sources

Course Notes / Textbooks:	Beginning Java Game Programming, Jonathan S. Harbour Cutting-Edge Java Game Programming, Bartlett, N., et. al.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	4	% 30
Project	1	% 10
Midterms	1	% 30
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	4	8	32
Project	1	3	3
Homework Assignments	6	6	36
Midterms	1	12	12
Final	1	13	13
Total Workload			138

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2