ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TDS2003	Public Health	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. AYBİKE ELİF BOLCAN
Course Lecturer(s):	Instructor ERDAL ÇALIŞ Instructor SELMA BAZ Instructor FIRAT KARA
Recommended Optional Program Components:	Archive
Course Objectives:	The aim of the course is to teach basic information about public health approach and issues.

Learning Outcomes

The students who have succeeded in this course;
1. Explain the concept of public health and its importance.
2. Define the principles of health management and explain their importance in terms of public health.
3. Discuss the importance of determining priorities in health.
4. Learn to use and evaluate public health view in his / her field of study.
5. Recognize the society, be aware of the changing care needs of the people, identify priority health problems and take measures to reduce health risks.
6. Enable individuals to participate in their own health care by using education and counseling methods, and develops skills for basic behavior that will create a healthy lifestyle and healthy environment.
7. Use all knowledge and experience regarding the health of children, women, adults and the elderly.
8. Can play a leading role in the organization, implementation and evaluation of maternal and child health care services.
9. Understand application systems for school health, occupational health and safety and community mental health services.

Course Content

Definition of health, disease concepts, Advances in science and health services, Control of communicable diseases, Maternal health and family planning, Child health, Adolescent and school health, old age problems, Community nutrition, Importance of environmental health in terms of public health, Occupational health, Health management

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Public Health	None
2)	History of Medicine and Primary Health Care	None
3)	Health Policies in Turkey	None
4)	Environmental Health I	None
5)	Environmental Health II	None
6)	Vectors - Occupational Health and Occupational Diseases	None
7)	Home Care, Palliative Care	None
8)	School Health	None
9)	Nutrition I	None
10)	Nutrition II	None
11)	Family planning	None
12)	İnfectious diseases	None
13)	Immunization	None
14)	Harmful Habits and Substance Abuse	None

Sources

Course Notes / Textbooks:	Dersin öğretim elemanı tarafından haftalık olarak verilecektir.
References:	1.Çağatay, G. ve Akın, L., (2015) Halk Sağlığı Temel Bilgiler Üç Cilt, Hacettepe Üniversites Yayınları 3 cilt 2. Sağlık Hizmetlerinde Okul Sağlığı Kitabı, ed. Hilal Özcebe vd., Ankara, Sağlık Bakanlığı Yayın No: 719, 2008.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	4	56
Homework Assignments	1	12	12
Midterms	1	1	1
Final	1	2	2
Total Workload			99

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2