ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0320	Introduction to the 2030 Agenda: A New Agenda for a Sustainable World	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Prof. Dr. AHU ERGEN
Course Objectives:	This course has been designed, specifically, with a view to addressing the knowledge needs of the public and raise awareness regarding the 2030 Agenda for Sustainable Development.

Learning Outcomes

The students who have succeeded in this course;
"Define the key reasons behind the convergence between the post-Millennium Development
Goals and sustainable development tracks;"
"Explain the difference between the Millennium Development Goals (MDGs) and the 2030 Agenda
in terms of ambition, structure, scope and approach;"
"Identify main challenges in each Sustainable Development Goal area, as well as the key linkages
between different goals;"
"Analyze possible options in terms of financing and means of implementation for the SDGs, and
the changing nature of Global Partnership for Sustainable Development;"
"Identify the importance of review and follow-up for the implementation of the SDGs, as well as the
crucial role and challenges of quality data collection and data literacy;"
"Understand the challenges of national evaluation systems, capacity, and capacity development in
the framework of the follow-up and review processes."
"Generate innovative ideas about specific projects on how to support the implementation of
selected SDGs and design a project in an online team on how to implement one of the most
voted ideas"

Course Content

2015 was marked by the adoption of four landmark UN agreements: Sendai Framework for Disaster Risk Reduction, Addis Ababa Action Agenda, 2030 Agenda for Sustainable Development and the Paris Agreement. The 2030 Agenda serves as an umbrella for the other three. It provides an overarching vision and a global framework for national strategies and policies in both developing and developed countries alike and is expected to lead the transformation on the road to 2030. The 2030 Agenda has prompted a high level of interest among national authorities and civil society stakeholders already during the negotiations. It will be particularly important to build on this sense of urgency, and help enhance knowledge and skills of all the key stakeholders to ensure the new 17 global goals are implemented. Some of the critical knowledge gaps that will need to be addressed include the improved understanding of the changes required from policy-makers and ordinary citizens to achieve the Sustainable Development Goals (SDGs). Many questions are being asked: Are the SDGs significantly different from the Millennium Development Goals (MDGs)? What does a new focus on “leaving no one behind” mean for our policies? What kind of inequalities exist and why is it important to address them? What is policy integration? And how does sustainable consumption and production fit with economic growth and poverty eradication? What is the link between the roads and public health? Does a country that has no access to oceans or seas have to worry about Goal 14? Does violence affect the development prospects of a country? How exactly are these 17 global goals to be translated into national policy action? This course is designed to address this type of learning needs and answer some of these questions. Its course content primarily draws on the key UN Member States’ Outcome Documents such as “Transforming our world: the 2030 agenda for sustainable development” and “Addis Ababa Action Agenda”. It has also benefited from the substantive expertise of the UN secretariat and other UN sister agencies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Syllabus Origins and key milestones of the process
2)	The nature of the process and stakeholders’ contribution
3)	Lessons learned from the MDGs How is the 2030 Agenda different from the MDGs?
4)	The principles of the 2030 Agenda
5)	Sustainable Development Goals
5)	Sustainable Development Goals
6)	Policy integration
7)	"Global partnership for sustainable development: origins, concepts and meaning Agreed policy options to ensure the resources needed for sustainable development"
8)	Multi-stakeholder approach
9)	Review processes for the 2030 Agenda
10)	Data and monitoring progress on the SDGs
11)	"Mainstreaming evaluation in the 2030 Agenda National Evaluation Policies and Systems"
12)	"National Evaluation Capacity to accelerate SDGs achievements Critical evaluation methods and approaches"
13)	Collaborative project design
14)	Collaborative project design

Sources

Course Notes / Textbooks:	"The Post-2015 process and the origins of the 2030 Agenda From the MDGs to the 2030 Agenda: a call for transformative action The Sustainable Development Goals: policy integration and synergies Leveraging resources, working with partners: The implementation of the 2030 Agenda Follow-up, review and data for the 2030 Agenda"
References:	"The Post-2015 process and the origins of the 2030 Agenda From the MDGs to the 2030 Agenda: a call for transformative action The Sustainable Development Goals: policy integration and synergies Leveraging resources, working with partners: The implementation of the 2030 Agenda Follow-up, review and data for the 2030 Agenda"

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	12	% 10
Quizzes	2	% 50
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	4	48
Quizzes	2	15	30
Final	1	2	2
Total Workload			122

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3