ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV3951	Short Video Workshop	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Course Objectives:	This course is directed towards to build both technical and creative skills of students to produce a short film. The aim of the course compromises the identification of production departments on location and studio fields. Comprehension for the phases of short video production is performed over the hands on work on individual projects.

Learning Outcomes

The students who have succeeded in this course;
1. Gain the ability to produce a short video.
2. Will be able to identify the departments and phases of film production.
3. Will be able to identify the departments and phases of post-production.
4. Will be able to apply directing techniques on short video.
5. Gain the ability to present and discuss short video projects.
6. Will be able to differentiate on location and studio settings.

Course Content

This course is directed towards to build both technical and creative skills of students to produce a short film. The aim of the course compromises the identification of production departments on location and studio fields. Comprehension for the phases of short video production is performed over the hands on work on individual projects. In this course, the creative and technical skills required for short film production are developed through interactive lectures, field and studio practices, project-based learning, and continuous feedback, while students' performance is assessed through project submissions, practical evaluations, and class participation.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to short video workshops.
2)	On location and studio settings for film production
3)	Departmental progress of film production
4)	Film production departments set traffic and work share
5)	Duties of art, camera, grip departments on field and location production
6)	Post production departments. Distinguished functions of telecine, online / offline editing and sound.
7)	Creating a short film. Work on students' projects.	Designing short film project. Prepare the synopsis
8)	Progressing on students' short film projects.	Interpreting the discussion and criticism on previous class and implementing the outcomes on the synopsis and preparing script and photoboard.
9)	Pre-production presentations of students' projects	Preparing the pre-production presentation
10)	Working on students' footage. Feedback for neccessary extra shots.	Shooting the short film project.
11)	Progressing on student's footage	Shooting the possible required extra shots
12)	Editing	Capture and and start editing the project by selecting the available shots
13)	Rough cut presentation of short video projects	preparing the project for the rough cut presentation
14)	Presentation of short video projects	Finalizing the short video project

Sources

Course Notes / Textbooks:	1. Producing and directing the short film and video. Peter W. Rea, David K. Irving 2009. 2. The art of the short fiction film. A shot by shot study of nine modern classics. Richard Raskin 2002. 3. In Short: A guide to short film making in the digital age. Eileen Elsey, Andrew Kelly 2002.
References:	1. Producing and directing the short film and video. Peter W. Rea, David K. Irving 2009. 2. The art of the short fiction film. A shot by shot study of nine modern classics. Richard Raskin 2002. 3. In Short: A guide to short film making in the digital age. Eileen Elsey, Andrew Kelly 2002.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Field Work	4	% 0
Homework Assignments	7	% 30
Presentation	3	% 30
Project	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 80
PERCENTAGE OF FINAL WORK		% 20
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	7	1	7
Field Work	2	3	6
Presentations / Seminar	3	7	21
Project	1	10	10
Homework Assignments	7	5	35
Total Workload			121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising