| Week |
Subject |
Related Preparation |
| 1) |
Introduction: review of History of Camera-Images I and issues of modernism and postmodernism in relation to camera-images
|
|
| 2) |
Assignment I
|
Working on the assignments. |
| 3) |
Post-war realities and fantasies in photographic work
|
Weekly readings will be assigned. |
| 4) |
Post-war realities and fantasies in filmic work: Hollywood and counter-cinemas
|
Weekly readings will be assigned. |
| 5) |
The emergence of video
|
Weekly readings will be assigned. |
| 6) |
Assignment II |
Working on the assignments.
|
| 7) |
Midterm; screening and discussion of filmic and video work in relation to uses of notion of postmodernism/the postmodern.
|
Weekly readings will be assigned.
|
| 8) |
Camera-images and varieties of the postmodern in photography, film and video
|
Weekly readings will be assigned. |
| 9) |
Digitization in photography and photographic practices and genre
|
Weekly readings will be assigned. |
| 10) |
Digitization in film and film and video practices and genres
|
Weekly readings will be assigned.
|
| 11) |
Globalization and transculture in camera-image practices
|
Weekly readings will be assigned.
|
| 12) |
Assignment III
|
Working on the assignments. |
| 13) |
Current debates in photography, film and video
|
Weekly readings will be assigned. |
| 14) |
Presentation and discussion of visual essay assignments and revision
|
Working on the presentations. |
| Course Notes / Textbooks: |
Mary Warner Marien, Photography: A Cultural History, 2nd edition, Laurence King, London, 2006; Ian Jeffrey, Revisions: An Alternative History of Photography, National Museum of Photography, Film and Television, Bradford, England, 1999; Geoffrey Batchen, Burning with Desire: The Conception of Photography, The MIT Press, 1999.
|
| References: |
Heilbrunn Timeline of Art History (Metropolitan Museum, NY):
http://www.metmuseum.org/toah/hi/te_index.asp?s=all&t=all&d=photographs&x=21&y=15
Victoria and Albert Museum, Photography: http://www.vam.ac.uk/page/p/photography/
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
