ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
CMP4323 | Wireless and Mobile Networks | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. ECE GELAL SOYAK |
Recommended Optional Program Components: | None |
Course Objectives: | This course covers wireless and mobile networking concepts and protocols with real-world examples. This course aims to prvide students with a basic understanding about the wireless and mobile networks and related problem solving discipline using mathematics / engineering principles. |
The students who have succeeded in this course; I. An ability to design algorithms for wireless communication problems II. An ability to develop test and monitoring programs for wireless networks III. An ability to design packet size optimization techniques for wireless networks IV. An ability to analyze and evaluate the performance of wireless networks V. An ability to design communication solutions for vehicular networks VI. An ability to organize and document program code following the principles of software engineering and to professional prepare project reports. |
This course covers wireless and mobile networking concepts and protocols with real-world examples. After completing the course, students will get a basic understanding about the wireless and mobile networks and related problem solving discipline using mathematics / engineering principles. 1st Week: An overview of wireless networks 2nd Week: Broadband Communication Technologies 3rd Week: 3G Communication Technologies 4th Week: 4G and Beyond 5th Week: Wireless Local Area Networks 6th Week: Midterm Exam-I 7th Week: Near Field Communications 8th Week: RFID 9th Week: Ad Hoc Networks 10th Week: Wireless Sensor Networks 11th Week: Midterm Exam-II 12th Week: Packet Size Optimization in Wireless Networks 13th Week: Underwater Acoustic and Underground Communications 14th Week: Vehicular Networks and Review |
Week | Subject | Related Preparation |
1) | 1st Week: An overview of wireless networks | |
2) | 2nd Week: Broadband Communication Technologies | |
3) | 3rd Week: 3G Communication Technologies | |
4) | 4th Week: 4G and Beyond | |
5) | 5th Week: Wireless Local Area Networks | |
6) | 6th Week: Midterm Exam-I | |
7) | 7th Week: Near Field Communications | |
8) | 8th Week: RFID | |
9) | 9th Week: Ad Hoc Networks | |
10) | 10th Week: Wireless Sensor Networks | |
11) | 11th Week: Midterm Exam-II | |
12) | 12th Week: Packet Size Optimization in Wireless Networks | |
13) | 13th Week: Underwater Acoustic and Underground Communications | |
14) | 14th Week: Vehicular Networks |
Course Notes / Textbooks: | 1. W. Stallings, “Data and Computer Communications,” Prentice Hall, 8th edition, 2007. |
References: | 2. I.F. Akyildiz and M.C. Vuran, ''Wireless Sensor Networks,'' John Wiley & Sons, 2010. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 5 |
Project | 1 | % 25 |
Midterms | 2 | % 40 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 45 | |
PERCENTAGE OF FINAL WORK | % 55 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 82 |
Midterms | 2 | 6 |
Final | 1 | 3 |
Total Workload | 133 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |