ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LAW2104	Media Law	Spring	0	2	1	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. MEHMET SİNAN ALTUNÇ
Course Lecturer(s):	Assist. Prof. MEHMET SİNAN ALTUNÇ
Recommended Optional Program Components:	None
Course Objectives:	It is aimed to teach the legal regulations about the mass media devices and mass communication freedom and the changes made in those regulations during years. It is also aimed to teach the principles brought about the subject in the international documents and discuss those within court decisions and current events.

Learning Outcomes

The students who have succeeded in this course;
-Get information about the main regulations of media law.

-Understand what kind of disputes may arise in the field of media law.

-Realize the importance of freedom of speech and expresiion within media law.

Course Content

Communications freedom in different political regimes, communications freedom in international documents and in the Constitution, communications freedom in Turkey, the grounds that the communications freedom might be restricted, types of publicatons, liability regimes in media law.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Genereal Information Communications Freedom in Different Political Regimes Communications Freedom in International Documents and in the Constitution	To read the related parts of the book, to read the events/decisions if given.
2)	Communications Freedom in Turkey.
3)	Press regime
4)	Periodical publications
5)	Liability regime in Press
6)	Radio-TV Regime
7)	Radio-TV regime in Turkey
8)	Cinema-Video Regime
9)	Internet Regime
10)	Internet in Turkey
11)	Presentations
12)	Presentations
13)	Presentations
14)	Presentations

Sources

Course Notes / Textbooks:	İçel/Ünver, Kitle İletişim Hukuku, Beta, istanbul 2012.
References:	Mahkeme kararları, güncel olaylar, farazi olaylar. Court decisions, current events, hypothetical events.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Quizzes	14	% 0
Homework Assignments	1	% 20
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	2	32
Homework Assignments	1	20	20
Midterms	1	15	15
Final	1	30	30
Total Workload			97

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2