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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0812	Philosophy of Science	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives:	The sciences are widely considered to be one of our best sources of knowledge about the world. In this course we will investigate the nature and status of scientific knowledge. We will study several different accounts of the methods used by scientists, including accounts proposed by Carnap, Popper, and Kuhn. We will also ask whether science describes reality. Does the real world actually contain electrons or genes, for example, or is a literal interpretation of our scientific theories unwarranted?

Learning Outcomes

The students who have succeeded in this course;

Upon completion of the course, students should be able to:
Identify central issues or debates in philosophy of science,
Articulate and, when appropriate, compare or contrast, different views that might be taken with
respect to these issues,
Summarize major motivations or arguments for these alternative positions,
Present significant objections that have or could be raised to these positions,
Assess the relative merits of these arguments and objections

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is science? I
2)	What is science? II
3)	Modern science I
4)	Modern science II
5)	Karl Popper
6)	Imre Lakatos
7)	Thomas Kuhn I
8)	QUIZ (TAKE-HOME)
9)	Thomas Kuhn II
10)	Sociology of science
11)	Feminist science theory
12)	A case: Evolutionary theory I
13)	A case: Evolutionary theory II
14)	REVIEW

Sources

Course Notes / Textbooks:
References:	Course Resources Powerpoint presentation files and video recordings which will be uploaded to Itslearning each week. Ppt files will also be uploaded to MsTeams.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3