ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN3003	Software Project Management	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. YÜCEL BATU SALMAN
Course Lecturer(s):	Assist. Prof. YÜCEL BATU SALMAN Assist. Prof. PINAR BÖLÜK
Recommended Optional Program Components:	None
Course Objectives:	Defining the software project lifecycle and defining the usual stages of a software project management. Implementing a variety of cost benefit evaluation techniques for choosing among competing project proposals and evaluating the risk. The course covers project planning, program management, project evaluation, software effort estimation, activity planning, risk management, monitoring and controlling, managing contracts, managing people and organizing teams, and software quality.

Learning Outcomes

The students who have succeeded in this course;
1. Describe the contents of a typical business plan
2. Construct project planning in an organized step-by-step manner.
3. Select an appropriate process model
4. Describe the software effort estimation
5. Produce an activity plan for a project
6. Identify the factors putting a project at risk
7. Identifying the resources required for a project
8. Manage the progress of projects
9. Select new staff into a project.
10. Select the best communication genres to support the coordination needs of a project.

Course Content

The course content is composed of the basics of software project management, project evaluation and programme management, project planning, selection of appropriate project approach, software effort estimation, activity planning, risk management, resource allocation, monitoring and control, managing contracts, managing people in software environment, working in teams, software quality.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Software Project Management
2)	Project Evaluation and Programme Management
3)	An Overview of Project Planning
4)	Selection of Appropriate Project Approach
5)	Software Effort Estimation
6)	Activity Planning
7)	Activity Planning
8)	Risk Management
9)	Resource Allocation
10)	Monitoring and Control
11)	Managing Contracts
12)	Managing People in Software Environment
13)	Working in Teams
14)	Software Quality

Sources

Course Notes / Textbooks:	Bob Hughes, Mike Cotterell, Software Project Management, McGraw Hill, 5th Edition. Harold Kerzner, Project Management: A Systems Approach to Planning, Scheduling, and Controlling, John Wiley & Sons.
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 25
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 25
PERCENTAGE OF FINAL WORK		% 75
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	5	15	75
Project	1	25	25
Midterms	1	14	14
Final	1	20	20
Total Workload			176

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2