ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PSY3053	Psychology of Motivation and Emotion	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Course Lecturer(s):	Dr. Öğr. Üyesi BAŞAK TÜRKÜLER AKA
Recommended Optional Program Components:	"."
Course Objectives:	The question of '"what causes behavior" will be answered from the perspective of psychology of motivation and emotion. The purpose of this course is to show the ways of thinking critically about human behavior. Major themes and theories of motivation will be discussed and important aspects of motivation such as psychological needs, social needs, intrinsic and extrinsic motivation, cognitions and emotions will be covered in this course. While examining those topics two fundamental questions, " What causes behavior?" and " Why does behavior vary in its intensity?" will be answered.

Learning Outcomes

The students who have succeeded in this course;
1.Describe motivation
2.Answer the question of “Why motivation is important?”
3.Differentiate the components of motivation
4.Name the theories about motivation, compare and contrast different theories
5.Describe emotion
6.Differentiate the theories about emotion

Course Content

In this class main themes that will be covered; definition of motivation,motivation in historical and contemporary perspective,intrinsic and extrinsic motivation,psychological needs and social needs,goal setting and goal striving,personal control beliefs,nature of emotion and five perennial questions and aspects of emotion.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the class
2)	What is motivation
3)	Motivation in historical and contemporary perspective
4)	Intrinsic and extrinsic motivation
5)	Psychological needs
6)	Social needs
7)	Midterm
8)	Goal setting and goal striving
9)	Personal control beliefs
10)	The self and its strivings
11)	Nature of emotion
12)	Aspects of emotion
13)	Emotion regulation
14)	Overview

Sources

Course Notes / Textbooks:	Reeve, J. (2009). Understanding Motivation and Emotion (5th ed.). Hoboken, NJ: Wiley.
References:	Gorman, P. (2004). Motivation and Emotion. New York: Routledge.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 35
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	3	36
Homework Assignments	3	6	18
Midterms	1	14	14
Final	1	35	35
Total Workload			145

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2