ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0618 | Communication and Stress Management | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Instructor SİNEM İNCE |
Course Lecturer(s): |
Instructor NAZMİYE ARDUÇ |
Recommended Optional Program Components: | none |
Course Objectives: | The course aims to improve the communication skills of students, analyze the relationship between stress and organizational stress management and personal structure, and develop communication skills that will turn into lifelong gains. In the course, you will be taught how to understand how stress arises through class exercises and readings, and how to apply stress management principles to achieve high performance. |
The students who have succeeded in this course; 1. Students analyze their own communication methods 2. To raise awareness of the differences and boundaries between communication and relationship. 3. Students gain awareness about communication theories and mass communication. 4. Students learn about stress. 5. Students gain stress management skills as individuals 6. By gaining information about stressors, students gain awareness of the stressors in their own lives and in the social environment. 7.To enable students to gain skills in the impact and management of organizational stress in their working lives. 8.Understand the complex relationship between stress and physical health |
In this course the relation between communication and stress management will be defined. Type of communication, communication problems, nature of stress, stress-related communication problems, personality and social factors in stress management will be analyzed. The teaching methods to be used in the course are as follows: Lecture: Theoretical information about communication and the connection between communication and stress, transfer of information about awareness, Discussions: Discussions about the flow of daily communication, good examples and bad examples Case analysis: Analysis of communication language in cases affecting our daily lives in the media and social media, group discussion Research: Article research and readings on the topics to be given |
Week | Subject | Related Preparation |
1) | Let's get to know ourselves. Brain structure and working model | Pls watch video Prof.Dr. Turker Kılıç |
2) | What is communication? Communication elements and types | Please take notes on your own communication structure. |
3) | Difference between communication and relationship | |
4) | What is successful communication? | |
5) | Social Media and Communication | |
6) | Communication and Persuasion | |
7) | Communicaiton adn Body Language | |
8) | Midterm projects presantations | |
9) | Mass Media and our lifes | |
10) | Definition, effects and types of stress | |
11) | Personality and stress management | |
12) | Personality and stress management II | |
13) | Organizational stress | |
14) | General course repetition |
Course Notes / Textbooks: | Kitle İletişim Kurmaları, 4x4’lül iletişim, Stres Yönetimi |
References: | Kitle İletişim Kuramları, 4x4’lük iletişim, Stres Yönetimi, Kitle Psikolojisi (Frued), Beden Dili- Joe Navarro & Marvin Karlins, Hemen Şimdi Stresi Yenin Kirk D. Strosahl, Patricia J. Robinson |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 12 | 4 | 48 |
Homework Assignments | 2 | 15 | 30 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 121 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
4) | To be able to follow and interpret innovations in the field of advertising | 1 |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
7) | To recognize and understand all the dynamics within the field of advertising | 2 |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |