| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
The Long search for the Origins of Ethics I- Plato, Aristotle |
Course notes |
| 3) |
The Long search for the Origins of Ethics II- Thomas Hobbes, Jean Jacques Rousseau. |
Course notes |
| 4) |
The Long search for the Origins of Ethics III Immanuel Kant, Karl Marx and Friedrich Engels, Charles Darwin, Friedrich Nietzsche, Sigmund Freud |
Course notes |
| 5) |
The Role of Reason I David Hume, Immanuel Kant, G.W.F.Hegel, |
Course notes |
| 6) |
The Role of Reason II Ludwig Wittgenstein, Jean-Paul Sartre, Thomas Nagel |
Course notes |
| 7) |
Ultimate Good, M.K. Gandhi,, Aldous Huxley, Albert Camus |
Course notes |
| 8) |
Natural Law, Natural Rights- The Theory Thomas Aquinas, John Locke, Robert Nozick, |
Course notes |
| 9) |
Natural Law, Natural Rights-Criticism Blaise Pascal, Jeremy Bentham, John Stuart Mill, |
Course notes |
| 10) |
Film Screening and Discussion |
Course notes |
| 11) |
Consequentialism Jeremy Bentham, Henry Sidgwick, |
Course notes |
| 12) |
Consequentialism Fyodor Dostoevsky, W.D.Ross, John Rawls, Bernard Williams, |
Course notes |
| 13) |
Film Screening and Discussion |
Course notes |
| Course Notes / Textbooks: |
Oxford Readers: Ethics, ed. by Peter Singer, Oxford University Press, 1994 They can also benefit from the available Turkish translations of the texts |
| References: |
A.Cevizci, Etiğe Giriş, Paradigma Yayınları, İstanbul, 2. Baskı, 2007.
Immanuel Kant, Ahlâk Metafiziğinin Temellendirilmesi (çev.: İ. Kuçuradi), TFK Yayınları, Ankara, 1995.
İoanna Kuçuradi, Etik, TFK Yayınları, Ankara, 1996
Aristoteles, Nikomakhos’a Etik, (çev. S. Babür), Ayraç Yayınevi, Ankara, 1998.
Harun Tepe, Etik ve Meslek Etikleri, Türkiye Felsefe Kurumu Yayınları, Ankara, 2000.
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
