| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
The Long search for the Origins of Ethics I- Plato, Aristotle |
Course notes |
| 3) |
The Long search for the Origins of Ethics II- Thomas Hobbes, Jean Jacques Rousseau. |
Course notes |
| 4) |
The Long search for the Origins of Ethics III Immanuel Kant, Karl Marx and Friedrich Engels, Charles Darwin, Friedrich Nietzsche, Sigmund Freud |
Course notes |
| 5) |
The Role of Reason I David Hume, Immanuel Kant, G.W.F.Hegel, |
Course notes |
| 6) |
The Role of Reason II Ludwig Wittgenstein, Jean-Paul Sartre, Thomas Nagel |
Course notes |
| 7) |
Ultimate Good, M.K. Gandhi,, Aldous Huxley, Albert Camus |
Course notes |
| 8) |
Midterm Week |
|
| 9) |
Natural Law, Natural Rights- The Theory Thomas Aquinas, John Locke, Robert Nozick,
Natural Law, Natural Rights-Criticism Blaise Pascal, Jeremy Bentham, John Stuart Mill, |
Course notes |
| 10) |
Film Screening and Discussion |
Course notes |
| 11) |
Consequentialism Jeremy Bentham, Henry Sidgwick, |
Course notes |
| 12) |
Consequentialism Fyodor Dostoevsky, W.D.Ross, John Rawls, Bernard Williams, |
Course notes |
| 13) |
Film Screening and Discussion |
Course notes |
| 14) |
General Overview |
|
| Course Notes / Textbooks: |
Oxford Readers: Ethics, ed. by Peter Singer, Oxford University Press, 1994 They can also benefit from the available Turkish translations of the texts |
| References: |
A.Cevizci, Etiğe Giriş, Paradigma Yayınları, İstanbul, 2. Baskı, 2007.
Immanuel Kant, Ahlâk Metafiziğinin Temellendirilmesi (çev.: İ. Kuçuradi), TFK Yayınları, Ankara, 1995.
İoanna Kuçuradi, Etik, TFK Yayınları, Ankara, 1996
Aristoteles, Nikomakhos’a Etik, (çev. S. Babür), Ayraç Yayınevi, Ankara, 1998.
Harun Tepe, Etik ve Meslek Etikleri, Türkiye Felsefe Kurumu Yayınları, Ankara, 2000.
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
3 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
3 |
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
3 |
| 4) |
To be able to follow and interpret innovations in the field of advertising |
1 |
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
5 |
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
3 |
| 7) |
To recognize and understand all the dynamics within the field of advertising |
2 |
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
