BA2111 Business Case StudiesBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA2111 Business Case Studies Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ELİF OKAN
Course Lecturer(s): Assist. Prof. MARKUS CHRISTIAN SLEVOGT
Recommended Optional Program Components: None
Course Objectives: - To analyse and understand real strategic business situations and draw the right conclusions
- Understanding Strategic Management and its tools as much as their application in real business cases
- Understanding the above in the context of Turkish family businesses

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1. Better understand a company’s strategic problem
2. Use tools to analyse this problem and to recommend mitigation measures
3. Understand the special complexity of corporations in general and Turkish family businesses in particular

Course Content

The teaching methods of the course are Case Study, Collaborative Learning, Lecture, Reading, Implementation, Simulation, Discussion, Problem Solving.
Strategic Mangament and its tools as much as their application in real business cases.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Family Businesses & Strategic Management Read slide decks and selected material
2) Introduction into the semester's Main Case Study Read slide decks and selected material
3) Strategy History & Theory Read slide decks and selected material
4) Corporate Financials / Shareholder Value Read slide decks and selected material
5) Vision / Mission & Corporate Strategy Read slide decks and selected material
6) Environmental Ecology Read slide decks and selected material
7) Competitive Position Read slide decks and selected material
8) Industry Case Study on Competitive Positioning Read slide decks and selected material
9) Resources & Capabilities Read slide decks and selected material
10) Competitive Repositioning & Strategic Options Read slide decks and selected material
11) Implementation & Strategic Control Read slide decks and selected material
12) Main Case Study Read slide decks and selected material
13) Main Case Study Read slide decks and selected material
14) Review for Exam Preparation Read slide decks and selected material

Sources

Course Notes / Textbooks: Literature (provided on ItsLearning Resources):
• Stephen Cummings, Duncan Angwin: Strategy Builder, How to create and communicate more effective strategies, John Wiley and Sons, 2015.
• Alex Osterwalder et al.: Value Proposition Design, John Wiley & Sons, 2014. • Chan Kim and Renee Mauborgne: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press, 2005.
• Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari, The Free Press, New York, 1998.
References: Slide Decks (provided on ItsLearning Resources)

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 15
Presentation 1 % 15
Project 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 30
PERCENTAGE OF FINAL WORK % 70
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 7 98
Presentations / Seminar 1 3 3
Project 1 10 10
Final 1 2 2
Total Workload 155

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising