Week |
Subject |
Related Preparation |
1) |
Introduction to Family Businesses & Strategic Management |
Read slide decks and selected material |
2) |
Introduction into the semester's Main Case Study |
Read slide decks and selected material |
3) |
Strategy History & Theory |
Read slide decks and selected material |
4) |
Corporate Financials / Shareholder Value
|
Read slide decks and selected material |
5) |
Vision / Mission & Corporate Strategy |
Read slide decks and selected material |
6) |
Environmental Ecology |
Read slide decks and selected material |
7) |
Competitive Position |
Read slide decks and selected material |
8) |
Industry Case Study on Competitive Positioning |
Read slide decks and selected material |
9) |
Resources & Capabilities |
Read slide decks and selected material |
10) |
Competitive Repositioning & Strategic Options |
Read slide decks and selected material |
11) |
Implementation & Strategic Control |
Read slide decks and selected material |
12) |
Main Case Study |
Read slide decks and selected material |
13) |
Main Case Study |
Read slide decks and selected material |
14) |
Review for Exam Preparation |
Read slide decks and selected material |
Course Notes / Textbooks: |
Literature (provided on ItsLearning Resources):
• Stephen Cummings, Duncan Angwin: Strategy Builder, How to create and communicate more effective strategies, John Wiley and Sons, 2015.
• Alex Osterwalder et al.: Value Proposition Design, John Wiley & Sons, 2014. • Chan Kim and Renee Mauborgne: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press, 2005.
• Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari, The Free Press, New York, 1998. |
References: |
Slide Decks (provided on ItsLearning Resources) |
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Program Outcomes |
Level of Contribution |
1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
|
3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
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4) |
To be able to follow and interpret innovations in the field of advertising |
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5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
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6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
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7) |
To recognize and understand all the dynamics within the field of advertising |
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8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
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