Week |
Subject |
Related Preparation |
1) |
Introduction speaking |
|
2) |
Subject: lifelong learning; Helping verb “können” / speaking: learning German |
Schritte International 1 Lektion 7 |
3) |
Helping verb “wollen”, “haben” with past tense |
Lektion 7 |
4) |
“sein”with past tense; noun building; subject: business and jobs / speaking: unusual jobs |
Lektion 7 / Schritte International 2 Lektion 8 |
5) |
State preposition “als”; adverb of time; preposition “vor”, “seit”, “sein” and “haben” with past tense / Ouiz I |
Lektion 8 |
6) |
“für” preposition; months / subject: foreign countries / speaking: hotel reception |
Lektion 8 / 9 |
7) |
Helping verb “müssen”; pronoun “man”; imperative |
Lektion 9 |
8) |
Helping verb “dürfen” |
Lektion 9 |
9) |
Subject: health / speaking: appointment / Human body and function; possessive pronoun |
Lektion 10 |
10) |
Helping verb: “sollen” |
Lektion 10 |
11) |
Subject: city trip / speaking: information with terminal / “mit” preposition |
Lektion 11 |
12) |
Variable prepositions “an, auf, hinter, in, neben, über, unter, vor, zwischen” / Quiz II |
Lektion 11 |
13) |
Adverb of place preposition “zu, nach, bei, in” |
Lektion 11 |
14) |
Revision |
Lektion 11 |
Course Notes / Textbooks: |
Schritte International 1 (Lektion 1, 2, 3, PONS, Wörterbuch4, 5, 6) Kursbuch und Arbeitsbuch, Hueber Verlag + CD, Türkisch Deutsch / Deutsch – Türkisch,
Schritte International 1 (Lektion 1, 2, 3, 4, 5, 6) Kursbuch und Arbeitsbuch, Hueber Verlag + CD, PONS, Wörterbuch Türkisch Deutsch / Deutsch – Türkisch, |
References: |
Übungsgrammatik für Anfänger, Renate Schritte Übungsgrammatik, S. Kalender/B. G. Schramm/F.Luscher, Hueber Verlag, Langenscheidt – Wörterbuch TürkischSpecht/B. Duckstein, Hueber Verlag, PONS Wörterbuch Englisch Deutsch / Deutsch –Deutsch / Deutsch – Türkisch, Englisch
Übungsgrammatik für Anfänger, Renate Luscher, Hueber Verlag, Schritte Übungsgrammatik, S. Kalender/B. G. Schramm/F. Specht/B. Duckstein, Hueber Verlag, Langenscheidt – Wörterbuch Türkisch Deutsch / Deutsch – Türkisch, PONS Wörterbuch Englisch Deutsch / Deutsch – Englisch |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |