| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Prof. Dr. NİLAY ULUSOY |
| Recommended Optional Program Components: |
Guest Speakers: Talks by TV industry professionals to share real-world experiences.
TV Screenings and Discussions: Watching and analyzing popular TV shows and productions.
Skill Workshops: Hands-on training in camera work, lighting, sound, and editing.
Portfolio Building: Helping students create a portfolio of their TV projects.
Team Projects: Working together to produce TV shows in a studio setting.
Software Training: Learning to use tools like Adobe Premiere Pro or Final Cut Pro.
Ethics and Law: A short session on TV broadcasting rules and ethical issues.
Studio Visits: Trips to professional TV studios to see how they work.
Extra Resources: Access to books, videos, and tutorials for self-study.
Feedback Sessions: Opportunities to get advice on improving your work. |
| Course Objectives: |
This course is an advanced level television workshop. There will be two main components to the course: theoretical framework and production practice. In the first part, the course will engage with issues surrounding television studies and television production. The second part will focus on and studio production. The overall aim of the course is to provide students with the fundamental knowledge and skills necessary about television theory, aesthetics and production practices. |
| Week |
Subject |
Related Preparation |
| 1) |
Documentary and the effect of tv |
|
| 2) |
News, Politics and TV as İnformation |
|
| 3) |
Narrative television I |
|
| 4) |
Television studies and television practice |
|
| 5) |
Everyday Television |
|
| 6) |
News, politics and TV as Information----- Project I due |
|
| 7) |
The practitioner's perspective |
|
| 8) |
The Practitioner’s perspective: Visual Dimension ------ Project II due |
|
| 9) |
The Practitioner’s perspective: Lighting and cinematography----- Term Project Proposals Due |
|
| 10) |
The Practitioner’s perspective: Sound and Editing |
|
| 11) |
Issues in Production |
|
| 12) |
Projects and presentations |
|
| 13) |
Documentary and Factual Television |
|
| 14) |
Documantary tv programs |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
