ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV4938	TV Workshop	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Recommended Optional Program Components:	Guest Speakers: Talks by TV industry professionals to share real-world experiences. TV Screenings and Discussions: Watching and analyzing popular TV shows and productions. Skill Workshops: Hands-on training in camera work, lighting, sound, and editing. Portfolio Building: Helping students create a portfolio of their TV projects. Team Projects: Working together to produce TV shows in a studio setting. Software Training: Learning to use tools like Adobe Premiere Pro or Final Cut Pro. Ethics and Law: A short session on TV broadcasting rules and ethical issues. Studio Visits: Trips to professional TV studios to see how they work. Extra Resources: Access to books, videos, and tutorials for self-study. Feedback Sessions: Opportunities to get advice on improving your work.
Course Objectives:	This course is an advanced level television workshop.This course is designed to cover the theoretical production steps, writing processes and practical tv programs from using the camera to editing a program.

Learning Outcomes

The students who have succeeded in this course;
1. Will be able to analyses tv programs
2. Will be able to desing a new visual world works with research results.
3. Will be able to learn relationship between reality and tv programing.
4. Recognize the spesific types of goals and objectives in tv and target. Students can begin to define emotions and design to production.
5. Will be able to begin to use technical equipment for the coordinate motor-skills.
6. Will be able to analyse sight, sound and motion that call emotions
7. Will be able to begin to use technical equipment for the coordinate motor-skills.
8. Will be able to put the implementation steps of a production and create a strategy of visuality.

Course Content

There will be two main components to the course: theoretical framework and production practice. In the first part, the course will engage with issues surrounding television studies and television production. The second part will focus on and studio production. The overall aim of the course is to provide students with the fundamental knowledge and skills necessary about television theory, aesthetics and production practices.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Documentary and the effect of tv
2)	News, Politics and TV as İnformation
3)	Narrative television I
4)	Television studies and television practice
5)	Everyday Television
6)	News, politics and TV as Information----- Project I due
7)	The practitioner's perspective
8)	The Practitioner’s perspective: Visual Dimension ------ Project II due
9)	The Practitioner’s perspective: Lighting and cinematography----- Term Project Proposals Due
10)	The Practitioner’s perspective: Sound and Editing
11)	Issues in Production
12)	Projects and presentations
13)	Documentary and Factual Television
14)	Documantary tv programs

Sources

Course Notes / Textbooks:	1. Holland, P. (1997) The Television Handbook, Routledge: London 2. Lee Goldberg-Willian Rabkin )2003) Successful Television Writing
References:	1. Holland, P. (1997) The Television Handbook, Routledge: London 2. Lee Goldberg-Willian Rabkin )2003) Successful Television Writing

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Laboratory	9	% 10
Application	4	% 20
Field Work	4	% 10
Homework Assignments	3	% 10
Project	3	% 20
Final	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	14	3	42
Project	14	3	42
Total Workload			126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising