ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG4743	Information Systems for Logistics Management	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Course Lecturer(s):	Assist. Prof. LEVENT AKSOY Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	online text material
Course Objectives:	This course provides an introduction to fundamental concepts of Information Systems used in the modern business environment, as well as logistics operations. New trends and innovations in the information technologies are also discussed. Students will be familiarized with the information technologies that used in supply chain and logistics operations.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
-Be familiar of basic terminology for Information Systems and Technology (IS/IT);
-Acknowledge the importance of IS/IT in logistics systems operations;
-Understand the data privacy, ethics and system security issues;
-Relate logistics processes with e-business processes.

Course Content

What is an information system, components of information system, current information technologies, importance of IS/IT in logistics.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Student Welcoming What’s IS/IT Discussion of syllabus
2)	Data, Information, Knowledge	Read Chaps 1 and 2
3)	Types of Information Systems	Read Chap 4
4)	Data Quality and Collection	Read Chap 5
5)	Disruptive Technologies	Read Chap 6
6)	E-commerce and E- Business	Read Chap 7, 7a
7)	E-commerce and Logistics Operations	Read Chap 8
8)	Midterm Exam Week
9)	Supply Chain	Read Chap 9
10)	Supply Chain Management	Read Chap 11
11)	IT in Transportation	Read Chap 12
12)	IT in Storage	Read Chap 14
13)	Project Reviews	Read Chap 3
14)	Project Reviews	Read Chap 16

Sources

Course Notes / Textbooks:

Textbook/Ders Kitabı:
Heizer, J, B. Render, and C. Munson, Operations Management, 14 Ed., Pearson Education, 2024. (https://mlm.pearson.com/enrollment/gunalay20664)

Supplementary Texts/Ek Metinler:
-Collier and Evans 2017. Operations and Supply Chain Management, 6th Cengage. (available bookstore, online text).
-Russel and Taylor, Operations and Supply Chain Management, 8thEdition Wiley. (available bookstore)
-Stevenson W. L., Operations Management, 9th Ed., McGraw Hill, 2007.
-Chase and Jacobs, Operations and Supply Chain Management: The Core, 3rd Edition (available bookstore)
-Krajewski L. J., Ritzman L. P., Operations Management, 7th Ed., Pearson, 2007.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	6	% 20
Project	1	% 20
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Project	1	15	15
Quizzes	6	2	12
Midterms	1	21	21
Final	1	21	21
Total Workload			167

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2