ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
TLL1004 | Turkish Language and Literature II | Spring | 2 | 0 | 2 | 2 |
Language of instruction: | Turkish |
Type of course: | Must Course |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Instructor KENAN SAYACI |
Course Lecturer(s): |
Instructor NEBİ CEYLAN Instructor KENAN SAYACI |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to lead students to use Turkish as a native language both effectively and grammatically correct in verbal communication and writing. In addition to language awareness, it plans on to give general knowledge on Turkish literature and its history, to improve the ability of analyzing, interpreting and analytically thinking with the examples of literary texts. |
The students who have succeeded in this course; The students who succeeded in this course; - will acquire writing ability effectively in conformity with grammar rules. - will be able to analyze critically literary genres like article, essay, memoirs, bioghraphy, autobioghraphy, theatre, correspondance writing, interview, column writing, excursion writing etc. and express it formally. - will have a basic understanding of Turkish novel and its history of modernization. - will acquire reading strategies and analyzing methods in approaching to modern Turkish novels. - will be able to be able to discuss and write about sociological context of a given novel and related matters. - will be able to identify fictional caharacters depicted in the novel according to their surroundings. - will be able to plan and conduct individually an analysis about a given novel and the way the author constructs his/her characters in it. |
Creative and Formal Writing: Conventional rules of formal writing, ways and principles of expression, improving eloborate thinking. Literary Genres: Essay, memoirs, bioghraphy, autobioghraphy, theatre, correspondance writing, interview, column writing, excursion writing. Novel: History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. |
Week | Subject | Related Preparation |
1) | Creative and Formal Writing | Language awareness, conventional rules of formal writing, ways and principles of expression, improving eloborate thinking. |
2) | Literary Genres | Academic article “Lüzumsuz Adam'da Yalnızlığın Toplumsal Dolayımı” by Fatih Altuğ |
3) | Literary Genres | Column writing Different perspectives from different daily newspapers on an actual event. |
4) | Literary Genres | Interview Examples on interviews. |
5) | Literary Genres | Essay “Geceye Övgü” by Gündüz Vassaf “Acıların Çocuğu” by Nurdan Gürbilek |
6) | Literary Genres | Correspondance, excursion, memoirs writing Ziya’ya Mektuplar by Cahit Sıtkı Tarancı, An letter of martry Velosipet ile Bir Cevelan by İbnülcemal Ahmet Tevfik Seyahatname by Evliya Çelebi. Günlük by Oğuz Atay |
7) | Literary Genres | Bioghraphy, Autobioghraphy “Toprak Olmak, Dil Olmak” by Oğuz Demiralp Türk Casusu İngiliz Kemal Milli Mücadelede by Recai Sanay, Ben Buradayım: Oğuz Atay’ın Biyografik ve Kurmaca Dünyası by Yıldız Ecevit, |
8) | Literary Genres | Theatre A radio theatre play by Behçet Necatigil. Examples of Turkish thatre |
9) | History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. | Şemsettin Sami Namık Kemal Ahmet Mithat Efendi Samipaşazade Sezai Fatma Aliye Reading: Kürk Mantolu Madonna by Sabahattin Ali |
10) | History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. | Şemsettin Sami Namık Kemal Ahmet Mithat Efendi Samipaşazade Sezai Fatma Aliye Analiz Romanı: Kürk Mantolu Madonna, Sabahattin Ali |
11) | History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. | Halide Edip Adıvar Yakup Kadri Karaosmanoğlu Reşat Nuri Güntekin Peyami Safa Nahit Sırrı Örik Reading: Kürk Mantolu Madonna by Sabahattin Ali |
12) | History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. | Ahmet Hamdi Tanpınar Sabahattin Ali Kemal Tahir Orhan Kemal Tarık Buğra Mahmut Makal Yusuf Atılgan Reading: Puslu Kıtalar Atlası by İhsan Oktay Anar |
13) | History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. | Oğuz Atay Adalet Ağaoğlu Sevgi Soysal Yaşar Kemal Bilge Karasu Reading: Puslu Kıtalar Atlası by İhsan Oktay Anar |
14) | History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel. | Orhan Pamuk İhsan Oktay Anar Latife Tekin Elif Şafak Hasan Ali Toptaş Murat Uyurkulak Reading: Puslu Kıtalar Atlası by İhsan Oktay Anar |
15) | Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Sabahhatin Ali, Kürk Mantolu Madonna, İstanbul: YKY, 2011. İhsan Oktay Anar, Puslu Kıtalar Atlası, İstanbul: İletişim, 2004. |
References: | Ülkü Giray, Türkçeyi Güzel Konuşma Kılavuzu, İstanbul: Bilgi Yayınevi, 2007. Ömer Asım Aksoy, Dil Yanlışları, İstanbul: İnkılap Kitapevi, 2008. Metin And, Türk Tiyatro Tarihi: Başlangıçtan 1983’e, İstanbul: İletişim, 2004. Berna Moran, Türk Romanına Eleştirel Bir Bakış 1/2/3, İstanbul: İletişim, 1999. |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 6 | % 30 |
Midterms | 1 | % 10 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 2 | 6 | 12 |
Homework Assignments | 10 | 1 | 10 |
Midterms | 1 | 3 | 3 |
Final | 1 | 4 | 4 |
Total Workload | 57 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 1 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 1 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 1 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 1 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 1 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 1 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 4 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 1 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 4 |