ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG3206	Silk Road Logistics	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Course Lecturer(s):	Assist. Prof. LEVENT AKSOY
Recommended Optional Program Components:	none
Course Objectives:	This is a course that covers historical, technological, cultural, political, and economic aspects of international trade and logistics with a focus on the Silk Road. In this course, we’ll answer questions like why trade routes such as the Silk Road exist based on the economic benefits they provide, how they expand with the help of technological changes, and what their effects are on the societies they touch. Finally, we will be analyzing China’s current Belt and Road Initiative with all these in mind. The course tries to provide a holistic approach to World Trade and countries’ strategies towards trade. To understand thoroughly one has to start from the early times where trade was simply carrying exotic goods from distant places to trading strategic materials such as bronze and thus how global supply chains formed. Countries like China have always understood the importance of trade and incorporated it into country strategies. Therefore, the course offers a list of apparently unrelated subjects but tries to connect everything to China’s Belt and Road Initiative.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will:
-Be able to see the reasons for the emergence of cooperation in human societies, existence of international trade and trade routes, and the relationship of these with law and ethics.
-understand the relationship between technological and structural innovations and the world trade
-learn about the history of world trade and the Silk Road
-understand the dynamics of today's world trade
-obtain detailed information about China's Belt and Road Initiative

Course Content

Supply chain concepts are analyzed over the historical network of silk road. First attempt to globalization and challenges faced on the road are discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	History of transportation
2)	History of transportation
3)	History of early civilizations and trade routes	HW1 announced. Due in 1 wk
4)	History of early civilizations and trade routes
5)	History of China and the Far East
6)	The early history of the Silk Road	Midterm Assignment is announced. Due in 2 wks
7)	Development of sea routes
8)	World trade today
9)	The current Silk Road
10)	Belt and Road Initiative	HW2 is announced. Due in 1 wk
11)	Belt and Road Initiative
12)	Belt and Road Initiative
13)	Belt and Road Initiative	Final Assignment is announced. Due Final day.
14)	Belt and Road Initiative

Sources

Course Notes / Textbooks:

There’s no one particular textbook for the course. Students are expected to research from various resources. /Ders için belirli bir ders kitabı yoktur. Öğrencilerin çeşitli kaynaklardan araştırma yapması beklenir.

Recommended material/Önerilen materyal:
-Çağrı Haksöz, Sridhar Seshadri, Ananth V. Iyer , 2011. Managing Supply Chains on the Silk Road: Strategy, Performance, and Risk, CRC, ISBN 9781439867204.
-Wikipedia: https://www.wikipedia.org
-NHK Documentary on the Ancient Silk Road: https://www.youtube.com/playlist?list=PLILRQ_uVCaoOtZ6Q6egVvUyEMhbN7OG9y
-CNA’s Documentary Series on the New Silk Road: https://www.youtube.com/playlist?list=PLbnMTcZEga8RRyTMl4pIAXjQNqsV1xVPM
-DW Documentary on the New Silk Road: https://www.youtube.com/watch?v=cUxw9Re-Z-E
-Other articles, websites, and videos will be mentioned during the class/Ders sırasında diğer makalelerden, web sitelerinden ve videolardan da bahsedilecektir.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Homework Assignments	14	2	28
Midterms	1	21	21
Final	1	42	42
Total Workload			147

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2