LOG3206 Silk Road LogisticsBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
LOG3206 Silk Road Logistics Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. MEHMET SITKI SAYGILI
Course Lecturer(s): Assist. Prof. LEVENT AKSOY
Recommended Optional Program Components: Teaching Methods and Techniques Used in the Course  Project  Collaborative Learning  Lecture  Reading  Discussion  Individual Study  Problem Solving  Technology-Enhanced Learning ☐ Case Study
Course Objectives: This is a course that covers historical, technological, cultural, political, and economic aspects of international trade and logistics with a focus on the Silk Road. In this course, we’ll answer questions like why trade routes such as the Silk Road exist based on the economic benefits they provide, how they expand with the help of technological changes, and what their effects are on the societies they touch. Finally, we will be analyzing China’s current Belt and Road Initiative with all these in mind.

The course tries to provide a holistic approach to World Trade and countries’ strategies towards trade. To understand thoroughly one has to start from the early times where trade was simply carrying exotic goods from distant places to trading strategic materials such as bronze and thus how global supply chains formed. Countries like China have always understood the importance of trade and incorporated it into country strategies. Therefore, the course offers a list of apparently unrelated subjects but tries to connect everything to China’s Belt and Road Initiative.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will:
-Be able to see the reasons for the emergence of cooperation in human societies, existence of international trade and trade routes, and the relationship of these with law and ethics.
-understand the relationship between technological and structural innovations and the world trade
-learn about the history of world trade and the Silk Road
-understand the dynamics of today's world trade
-obtain detailed information about China's Belt and Road Initiative

Course Content

Supply chain concepts are analyzed over the historical network of silk road. First attempt to globalization and challenges faced on the road are discussed.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) History of transportation
2) History of transportation
3) History of early civilizations and trade routes HW1 announced. Due in 1 wk
4) History of early civilizations and trade routes
5) History of China and the Far East
6) The early history of the Silk Road Midterm Assignment is announced. Due in 2 wks
7) Development of sea routes
8) World trade today
9) The current Silk Road
10) Belt and Road Initiative HW2 is announced. Due in 1 wk
11) Belt and Road Initiative
12) Belt and Road Initiative
13) Belt and Road Initiative Final Assignment is announced. Due Final day.
14) Belt and Road Initiative

Sources

Course Notes / Textbooks: There’s no one particular textbook for the course. Students are expected to research from various resources. /Ders için belirli bir ders kitabı yoktur. Öğrencilerin çeşitli kaynaklardan araştırma yapması beklenir.



Recommended material/Önerilen materyal:
-Çağrı Haksöz, Sridhar Seshadri, Ananth V. Iyer , 2011. Managing Supply Chains on the Silk Road: Strategy, Performance, and Risk, CRC, ISBN 9781439867204.
-Wikipedia: https://www.wikipedia.org
-NHK Documentary on the Ancient Silk Road: https://www.youtube.com/playlist?list=PLILRQ_uVCaoOtZ6Q6egVvUyEMhbN7OG9y
-CNA’s Documentary Series on the New Silk Road: https://www.youtube.com/playlist?list=PLbnMTcZEga8RRyTMl4pIAXjQNqsV1xVPM
-DW Documentary on the New Silk Road: https://www.youtube.com/watch?v=cUxw9Re-Z-E
-Other articles, websites, and videos will be mentioned during the class/Ders sırasında diğer makalelerden, web sitelerinden ve videolardan da bahsedilecektir.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 20
Midterms 1 % 40
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 14 6.8 95.2
Homework Assignments 14 1 14
Midterms 1 1 1
Final 1 2 2
Total Workload 151.2

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising