ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4408	OBASE Business Intelligence	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ADEM KARAHOCA
Course Lecturer(s):	Prof. Dr. ADEM KARAHOCA
Recommended Optional Program Components:	None
Course Objectives:	The course provides the student with an introduction to the basic and more advanced concepts of Business Intelligence and discusses the architectures of possible solutions.

Learning Outcomes

The students who have succeeded in this course;
1. Define basic concepts and categories of business intelligence and business intelligence market
2. Describe data warehouse architectures
3. Define relational models, construct normalized data models and identify queries to data sources with SQL.
4. Discuss case studies in terms of business intelligence concepts
5. Specify data mining and clustering methods
6. Describe neural networks
7. Define decision trees
8. Identify business intelligence front end applications
9. Prepare project presentations

Course Content

Concepts of business intelligence, data warehousing, rdbms concepts, modeling the dimensions and creating the aggregations, panel - case studies, introduction to data mining unsupervised methods, supervised methods, business intelligence front end

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Business Intelligence
2)	Data Warehousing
3)	RDBMS Concepts I
4)	RDBMS Concepts II
5)	Modeling the Dimensions and Creating the Aggregations
6)	Modeling the Dimensions and Creating the Aggregations
7)	Panel - Case Study: Migros
8)	Introduction to Data Mining Unsupervised Methods
9)	Introduction to Data Mining Unsupervised Methods
10)	Supervised Methods
11)	Supervised Methods
12)	Business Intelligence Front End
13)	Project Presentations
14)	Panel – Case Study: Turkcell

Sources

Course Notes / Textbooks:	Corporate Information Factory, W. H. Inmon, Claudia Imhoff, Ryan Sousa, 2001, 0471399612 Business intelligence : a managerial approach, E. Turban, R. Sharda, J.E. Arnsson, D. King, 2007, 013234761X The Data Warehouse Toolkit, R. Kimball, M. Ross, 1996, 0471153370
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Project	1	% 35
Midterms	1	% 15
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 25
PERCENTAGE OF FINAL WORK		% 75
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	3	5	15
Project	1	20	20
Midterms	1	18	18
Final	1	20	20
Total Workload			115

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2