ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV3439 | Basic Sound Design | Spring | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. NAZLI EDA NOYAN CELAYİR |
Course Lecturer(s): |
Assist. Prof. GÖKHAN DENEÇ |
Recommended Optional Program Components: | None |
Course Objectives: | This course examines the principles, the role and the aesthetic values of the sound production in moving image. Students are introduced to the stages of audio production & post-production and provided with the basic knowledge of audio software. |
The students who have succeeded in this course; 1. To gain a critical understanding of, and hands-on experience with the equipment and practices of sound recording and editing techniques and design. 2. To develop practical and creative approaches to recording, creating, editing and manipulating audio. 3. To discuss the recent aesthetic and social contexts of expressing aural information and designing sound. |
This subject requires all students to have regular access to a software of digital audio workstation (DAW). The recommended DAW for Mac and Windows users is Ableton Live Intro, version 8 or better. Any other DAWs may also be used, though only limited support and instruction will be provided. You must consult with the instructor before using any other software. All students are expected to have regular access to a computer (regardless of the type of the operating system) with an internet connection, be able to listen to sounds on this computer (with or without headphones), and regularly check their personal e-mail account and the course website/blog. Course announcements and comments on submitted work will always be distributed directly via e-mail. There are no lecture notes that contain any related course information and classes will be held aurally, encouraing student participation to in-class discussions. |
Week | Subject | Related Preparation |
1) | Introduction to class, Introduction to Physics of Sound Sound Indoors vs. Outdoors, Hearing of Humankind and Properties of the Ear * FEAST OF SACRIFICE - NO CLASS MEETING Microphones and Recording Techniques Ambience and Field Recordings Introduction to Ableton Live Levels of Listening, Basic Ableton Live Features Sound Mapping with Visuals #1 Automation and Warping in Ableton Live Sound Mapping with Visuals #2 Introduction to MIDI Composing Music Final Projects Evaluation #1 Final Projects Evaluation #2 |
Course Notes / Textbooks: | Various papers, articles, and book chapters and also audio-visual material will be assigned to read/watch/listen. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 25 |
Application | 5 | % 45 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |