ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3439	Basic Sound Design	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Course Lecturer(s):	Dr. Öğr. Üyesi GÖKHAN DENEÇ
Recommended Optional Program Components:	None
Course Objectives:	This course examines the principles, the role and the aesthetic values of the sound production in moving image. Students are introduced to the stages of audio production & post-production and provided with the basic knowledge of audio software.

Learning Outcomes

The students who have succeeded in this course;
1. To gain a critical understanding of, and hands-on experience with the equipment and practices of sound recording and editing techniques and design.
2. To develop practical and creative approaches to recording, creating, editing and manipulating audio.
3. To discuss the recent aesthetic and social contexts of expressing aural information and designing sound.

Course Content

This subject requires all students to have regular access to a software of digital audio workstation (DAW). The recommended DAW for Mac and Windows users is Ableton Live Intro, version 8 or better. Any other DAWs may also be used, though only limited support and instruction will be provided. You must consult with the instructor before using any other software.
All students are expected to have regular access to a computer (regardless of the type of the operating system) with an internet connection, be able to listen to sounds on this computer (with or without headphones), and regularly check their personal e-mail account and the course website/blog. Course announcements and comments on submitted work will always be distributed directly via e-mail.
There are no lecture notes that contain any related course information and classes will be held aurally, encouraing student participation to in-class discussions.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to class, Introduction to Physics of Sound Sound Indoors vs. Outdoors, Hearing of Humankind and Properties of the Ear * FEAST OF SACRIFICE - NO CLASS MEETING Microphones and Recording Techniques Ambience and Field Recordings Introduction to Ableton Live Levels of Listening, Basic Ableton Live Features Sound Mapping with Visuals #1 Automation and Warping in Ableton Live Sound Mapping with Visuals #2 Introduction to MIDI Composing Music Final Projects Evaluation #1 Final Projects Evaluation #2

Sources

Course Notes / Textbooks:	Various papers, articles, and book chapters and also audio-visual material will be assigned to read/watch/listen.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 25
Application	5	% 45
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2