| Week |
Subject |
Related Preparation |
| 1) |
Jewish and Early Christian art: Catacombs and Dura Europos
Constantinople and Early Byzantine Art
Mosaics and Manuscripts |
Reading: Stokstad, Chapter 7: “Early Christian, Jewish and Byzantine Art,” to page 254.
On-line sources: Selections from the Bible |
| 2) |
BYZANTIUM AND ISLAM
Byzantine icons
Byzantium and Europe |
Stokstad, Chapter 8: “Islamic Art”
On-line sources: Selections from the Qur’an, and from medieval geographers. |
| 3) |
ARTS OF THE ISLAMIC WORLD.
Mosque and palace.
Luxury arts in the Islamic world.
Celtic and Germanic arts of Northern Europe |
Stokstad, Chapter 9: “Early Medieval Art in Europe”
On-line sources: Short selections from Beowulf |
| 4) |
EARLY MEDIEVAL WEST
Sutton Hoo ship burial
|
|
| 5) |
GOTHIC ART AND ARCHITECTURE
The Gothic cathedral
Gothic sculpture and decorative arts
The Fourteenth Century in Europe |
Stokstad, Chapter 11: “Gothic Art of the Twefth and Thirteenth Centuries” and Chapter
12, “Fourteenth Century Art in Europe.” |
| 6) |
Selection of Isms in European art |
|
| 7) |
From Gothic to Renaissance: The Fourteenth Century in Italy |
Chapter 20, “Piety, Passion, and Politics: Fifteenth-Century Art in Northern Europe and Spain |
| 8) |
Beauty, Science, and Spirit in Italian Art: The High Renaissance and Mannerism” |
Chapter 22 |
| 9) |
Humanism and the Allure of Antiquity: Fifteenth Century Italian Art”
|
Chapter 21 |
| 10) |
Of Popes, Peasants, Monarchs, and Merchants: Baroque and Rococo Art |
Chapter 24 |
| 11) |
Neoclassicism and the Industrial Revolution |
Chapter 25 |
| 12) |
Modernism, modernity, and modern art. |
Paul Wood, “Introduction: The Avant-Garde and Modernism,” in
The Challenge of the Avant-Garde, ed. Paul Wood (New Haven:
Yale University Press, 1999): 7-31. |
| 13) |
Sculpture and Photography: From Academy to Arcades |
Potts, The Sculptural Imagination |
| 14) |
Revision |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
