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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COM1004	Psychology in Communication	Spring	3	0	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	RA EREN DEMİRKIRAN
Course Objectives:	The major aim of this course is to define the main concepts and theories of psychology and help students learn about the theories, principles and concepts of psychology that are related to communication sciences. This will give the students the opportunity to explain psychology as a science related to human behaviour and mental processes. Moreover, the course provides an introduction to the psychological principles underlying human communication. It explores how cognitive, emotional, and social factors influence communication processes and examines their relevance across various media and creative industries. Students will develop an understanding of perception, attitudes, beliefs, emotions, persuasion, memory, nonverbal cues, and audience psychology to enhance their skills in media production, public relations, advertising, digital game design, and other communication fields. The goal of this course is to dive deeper into these and other topics, first examining what is known about each from the field of psychology, and then exploring how each is involved in or related to communication

Learning Outcomes

The students who have succeeded in this course;
1. explain key psychological theories related to communication.
2. analyze how perception, cognition, and emotions affect message interpretation.
3. identify the role of persuasion, attitudes, beliefs emotions, and behavior change in communication fields.
4. apply psychological principles to improve message design in communication fields.
5. apply psychological ınsights to real-world communication challenges

Course Content

This course will run asynchronously on Itslearning and Coursera. Please note that each week you will have tasks to complete, content to visit and discussions to contribute your ideas. All assignments and tasks can be found in the Resources section of Itslearning.

Teaching Methods used in this course:
Lecture: Lectures will be told in videos.
Reading: Notes will be red by students.
Individual Study: Student study individually.
Problem Solving: Students will solve problems.
Technology Enhanced Technology: Lectures will be given online.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Foundational Psychological Theories, Findings In Psychology, Introduction to the Field of Neuroscience, Major Psychological Theories: Freud’s Psychodynamic Theory & Skinner’s Theory of Behaviorism
3)	The Structure of Language, Language Processing, and Relationship Between Language & Thought
4)	Cognitive Psychology, How We Perceive the World, How Attention Works, How We Store Our Experiences in Memory
5)	Examining the Self and Others, Social and Non-Social Emotions, How We Deal with Other People—Social Psychology
6)	Human Variation; Personality and Intelligence, and the Role of Genes and Environment in Explaining Individual Differences
7)	Happiness and What Factors Contribute to the Good Life
8)	Introduction
9)	Science of Psychology
10)	Knowledge of Brain Organization and Structure
11)	The Systems Our Brain Uses to Get Input from the World
12)	Learning & Behaviourism
13)	False Memory and Amnesia
14)	Social Psychology; Our Experience with Conformity & Authority

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Midterms	1	5	5
Final	1	5	5
Total Workload			136

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	2
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	3
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	1