ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1018	Introduction to Eating Disorders	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. İLAYDA ÖZTÜRK ALTUNCEVAHİR
Course Lecturer(s):	Assist. Prof. İLAYDA ÖZTÜRK ALTUNCEVAHİR
Course Objectives:	The aim of this course is to understand eating disorders and the importance of a multidisciplinary treatment approach.

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course;

1. Learn about the hunger-satiety mechanism.
2. Understand the development process of different eating disorders.
3. Learn about the treatment processes of different eating disorders.
4. Evaluate the relationship between eating disorders and other psychiatric diseases.

Course Content

In this course, eating disorders defined in DSM-V will be covered, multidisciplinary approaches in the treatment of eating disorders will be discussed, and comorbidities of these eating disorders will be understood.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course, review of the syllabus,	Review of the syllabus
2)	Introduction to Eating Disorders, Digestive System Hunger-Satiation Mechanism	Review of Lecture Notes
3)	Anorexia nervosa	Review of Lecture Notes
4)	Blumia Nervosa	Review of Lecture Notes
5)	Binge eating syndrome	Review of Lecture Notes
6)	Other defined eating disorders	Review of Lecture Notes
7)	Rumination disorder	Review of Lecture Notes
8)	Midterm
9)	Pica	Review of Lecture Notes
10)	Avoidant restricted food intake disorder	Review of Lecture Notes
11)	Orthorexia and Bigorexia	Review of Lecture Notes
12)	Comorbidities of Eating Disorders	Review of Lecture Notes
13)	Multidisciplinary approaches in the treatment of eating disorders	Review of Lecture Notes
14)	Course Evaluation	Review of course notes

Sources

Course Notes / Textbooks:	 DSM-5 Guidebook : The Essential Companion to the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition  Eating Disorders: A Comprehensive Guide to Medical Care and Complications, Mehler PS., Andersen AE., 4th Edition.  Mahan K.L., Raymond J.L. (ed.) (2017). Krause’s Food & the Nutrition Care Process (14th Edition), Elsevier (ISBN: 9780323340755).
References:	 DSM-5 Guidebook: The Essential Companion to the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition  Eating Disorders: A Comprehensive Guide to Medical Care and Complications, Mehler PS., Andersen AE., 4th Edition.  Mahan K.L., Raymond J.L. (ed.) (2017). Krause's Food & the Nutrition Care Process (14th Edition), Elsevier (ISBN: 9780323340755).

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Preliminary Jury	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3