| Course Objectives: |
This course is designed to lead the student to understand the importance and the nature of entrepreneurship process and the link between innovation and entrepreneurship. In this course, the aim is to discuss the theories and the practice of new venture creation. This course focuses on technology entrepreneurship and management of new technology-based venture formation process from the very beginning which is discovering opportunities. The students will deal with each step of entrepreneurship, such as strategy development, planning, marketing, production, organization, financial planning, acquiring resources and managing resources. |
| Course Content: |
Introduction to entrepreneurship
Crafting and entrepreneurial strategy; entrepreneurial mind
Entrepreneurial process; from idea to opportunity
Creating an innovation strategy
Business model; business concept; business plan
Venture formation
Product design, development, marketing and sales
Entrepreneurial resources; finding and acquiring resources; managing resources
Entrepreneurial team
Preparing a financial plan; profit and harvest; risk and returns
Sources of capital; negotiations and deals |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the concept of entrepreneurship |
None |
| 2) |
Crafting and entrepreneurial strategy; entrepreneurial mind and characteristics of an entrepreneur.
|
Reading Chapter 1 in the text book
|
| 3) |
Entrepreneurial process; creating/discovering an entrepreneurial opportunity; from business idea to entrepreneurial opportunity |
Reading Chapter 2-3 from the text book. |
| 4) |
Creating a competitive strategy and innovation strategy
|
Reading Chapter 4-5 in the text book |
| 5) |
Preparing business model, business model canvas and business plan |
Reading Chapter 6 in the text book
Reading Chapter 10 in the reference book. |
| 6) |
Venture formation process; product design, development; marketing and sales
|
Reading Chapter 8-9 in the etxt book |
| 7) |
Entrepreneurial resources; finding and acquiring resources; managing entrepreneurial resources
|
Reading Chapter 11 and 13 in the text book |
| 8) |
Midterm exam |
Preparation for midterm exam |
| 9) |
Entrepreneurial team; organization and creativity
|
Reading Chapter 12 in the text book.
Reading Chapter 12 in the reference book |
| 10) |
Preparing a financial plan, profit and harvest; risk and returns
|
Reading Chapters 7,16, 17 in the text book |
| 11) |
Sources of capital; negotiations and deals with investors
|
Reading Chapter 18-19 in the text book |
| 12) |
Understading the life cycle of a new venture, stages of growth, leading a new venture to success |
Reading Chapter 20 in the text book
Reading Chapter 22 in the reference book |
| 13) |
Course project presentations |
Preparation for the presentations |
| 14) |
Course project presentations |
Preparation for the presentations |
| |
Program Outcomes |
Level of Contribution |
| 1) |
- Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources. |
2 |
| 2) |
Use of advanced theoretical and practical knowledge within the field.
-Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. |
4 |
| 3) |
Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
- Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
-Organize and implement project and activities for social environment with a sense of social responsibility.
-Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
-Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge. |
5 |
| 4) |
Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
-Determine learning needs and direct the learning.
-Develop positive attitude towards lifelong learning. |
3 |
| 5) |
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
- Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. |
3 |
| 6) |
Conduct studies at an advanced level in the field independently.
- Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
- Planning and managing activities towards the development of subordinates in the framework of a project |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
