ADVERTISING


Profile of the Program

Bahçeşehir University’s Advertising Department’s goal is to educate successful communicators in the creative, strategic, and research fields in an integrated format. The Advertising Department aims to demonstrate what advertisement is for as an important media source which influences the public, how it is processed in various media environments, and how it is created. A curriculum which combines theory with practice provides students with the opportunity to be prepared for professional business life.

Qualification Awarded

The students who successfully complete the program are awarded the degree of Bachelor of arts

Level of Qualification

This is a Bachelor’s Degree (First Cycle) program.

Specific Admission Requirements

Student admission for this undergraduate program is made through university entrance examinations (YGS-LYS) prepared in the framework of the regulations set by Higher Education Council of Turkey (YÖK). International students are accepted to this undergraduate program according to the score of one of the international exams they take such as SAT,ACT etc. or according to their high school diploma score. Exchange student admission is made according to the requirements determined by bilateral agreements signed by BAU and the partner university. Visiting students can enroll for the courses offered in this program upon the confirmation of the related academic unit. Additionally, they need to prove their English language level since the medium of instruction atBAU is English.

Qualification Requirements and Regulations

The students studying in this undergraduate program are required to have a Cumulative Grade Points Average (Cum.GPA) of not less than 2.00/4.00 and have completed all the courses with at least a letter grade of D/S in the program in order to graduate. The minimum number of ECTS credits required for graduation is 240. It is also mandatory for the students to complete their compulsory internship in a specified duration and quality.

Recognition of Prior Learning

At Bahcesehir University , full-time students can be exempted from some courses within the framework of the related by laws. If the content of the course previously taken in another institution is equivalent to the course offered at BAU, then the student can be exempted from this course with the approval of the related faculty/graduate school after the evaluation of the course content.

Occupational Profiles of Graduates

Our graduates are able to work as copywriters, producers, account representatives, researchers, strategic planners, consultants and communication managers in the marketing communication departments of enterprises, advertising and public relations agencies, and media planning companies.

Access to Further Studies

The students graduating from this program may apply to second cycle (Master's degree) programmes.

Program Outcomes

1 To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media
2 To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3 To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4 To be able to follow and interpret innovations in the field of advertising
5 To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6 To address and solve the needs and problems of the field through the developed scientific perspective
7 To recognize and understand all the dynamics within the field of advertising
8 To analyze and develop solutions to problems encountered in the practical field of advertising

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes 1 2 3 4 5 6 7 8
Courses
ADV1602 Introduction to Advertising 3 4 5 3 2 2 4 2
ADV1603 Marketing in Digital Era 4 3 2 4 2 2 2 2
ADV1616 Persuasion 3 5 4 3 2 2 2 2
ADV1621 Business Strategy and Economics 5 3 3 2 2 2 3 3
ADV2226 Account Management 3 3 3 3 2 3 2 4
ADV2614 Consumer Behaviour Management 3 3 3 3 2 3 2 3
ADV2621 Brand Management 4 5 2 3 2 2 3 3
ADV2628 AI Supported Design 5 2 2 4 2 2 2 3
ADV2681 Advertising Management and Strategy 3 3 2 3 3 2 5 4
ADV3223 Digital Advertising and PR 5 3 3 5 2 2 3 3
ADV3303 Advanced Studies in Advertising 3 3 3 3 3 3 5 4
ADV3424 Content Creation Practices 3 2 2 4 2 2 2 3
ADV3611 Copywriting 4 4 3 3 3 2 3 4
APR4001 Graduation Project I 3 2 2 2 2 3 4 5
APR4002 Graduation Project II 3 2 2 2 2 3 4 5
APR4003 Internship I 3 2 2 4 2 3 3 5
APR4004 Internship II 3 2 2 4 2 3 3 5
COM1001 Communication Theories 5 2 4 2 3 2 3 1
COM1003 Sociology in Communication 5 2 3 2 3 3 3 2
COM1004 Psychology in Communication 2 2 3 2 3 3 3 1
COM1006 Art and Visual Culture 3 1 2 2 2 2 3 2
COM1616 Introduction to AI and Prompt Techniques 3 2 2 5 3 2 3 3
ENG1003 Communications Skills and Academic Reporting I 3 1 1 1 1 1 2 2
ENG1004 Communication Skills and Academic Reporting II 3 1 1 2 1 1 2 2
HST1001 Atatürk's Principles and History of Turkish Republic I 2 1 1 1 1 1 1 1
HST1002 Atatürk's Principles and History of Turkish Republic II 2 1 1 1 1 1 1 1
LAW1156 Child Law and Child Psychology 2 1 1 1 1 1 1 1
PRL1601 Analytical Thinking and Creative Industries 4 3 4 2 3 3 3 3
PRL2201 Research in Advertising and Public Relations 4 2 3 2 5 4 3 3
PRL2203 Ethics in Contemporary Communication 4 2 2 3 2 2 3 2
PRL2210 Advertising and Public Relations Theories 3 3 5 2 3 3 3 2
PRL3101 Media Strategy and Management 3 2 4 2 2 3 3 4
TLL1003 Turkish Language and Literature I 3 1 1 1 1 1 1 1
TLL1004 Turkish Language and Literature II 3 1 1 1 1 1 1 1
Departmental Elective
ADV1613 Introduction to Marketing
ADV2627 Advertising History
ADV3612 Strategic Branding in Experience Economy
ADV3614 Luxury Branding and Advertising
ADV3615 Storytelling in Advertising
ADV3617 Musical Communication
ADV3618 Advertising and Society
ADV3619 AI Powered Marketing Communication
ADV3622 Ad Design II
ADV3631 Project Management
ADV3633 Cases in Marketing Communication
ADV3634 Creative Endustries
ADV3635 TV Advertising
ADV3638 Special Topics on Advertising
ADV3644 Advertising and Popular Culture
ADV3646 Podcast & Storytelling Marketing
ADV4621 Advertising Analysis
ADV4625 Advertising Photography
ADV4626 Advanced Copywriting
ADV4627 Approximations to Consumer Behavior by Experimental Designs
ADV4632 Global Advertising
ADV4634 Ad Law
ADV4635 Semiology and Advertising
ADV4638 Innovation and Enterpreneurship
ADV4640 Mobile Advertising
ADV4641 Transmedia Storytelling
ADV4642 Ad Game
ADV4643 Interactive Ad Design
ADV4644 Social Media Management and Content Analysis
ADV4645 Programatic Media and Buying
ADV4647 Retailing and Shopper Marketing
ADV4649 Neuromarketing and Sensory Branding
ADV4651 Progressive Advertising
ADV4653 Digital, Social Media and Mobile Advertising
ADV4655 Dijital Innovation and Enterpreneurship
ADV4657 Digital Research Methods
ADV4659 From Traditional to Digital Advertising and Media Ethics
ADV4661 Influencer Marketing and Content Creation
ADV4663 Sustainability and Branding 2 2 4 4 3 3 3 3
GE-Elective
GEP0010 Introduction to Health Communication 3 3 3 1 5 3 2 2
GEP0011 Health Literacy 3 3 3 1 5 3 2 2
GEP0012 Introduction to Psychodrama 3 3 3 1 5 3 2 2
GEP0013 Healthy Nutrition in Exercise 3 3 3 1 5 3 2 2
GEP0014 Physical Fitness for Exercising Individuals 3 3 3 1 5 3 2 2
GEP0015 Basic First Aid 3 3 3 1 5 3 2 2
GEP0016 Introduction to Health Psychology 3 3 3 1 5 3 2 2
GEP0017 Health and Nutrition 3 3 3 1 5 3 2 2
GEP0018 Introduction to Eating Disorders 3 3 3 1 5 3 2 2
GEP0111 Art and Religion 3 3 3 1 5 3 2 2
GEP0112 Classical Turkish Art and Artists 3 3 3 1 5 3 2 2
GEP0113 European Art 3 3 3 1 5 3 2 2
GEP0114 Fine Arts in Turkey 3 3 3 1 5 3 2 2
GEP0115 Introduction to Art History 3 3 3 1 5 3 2 2
GEP0121 Introduction to Theatre 3 3 3 1 5 3 2 2
GEP0122 Shakespeare and Contemporary Performance 3 3 3 1 5 3 2 2
GEP0123 Special Topics in Theatre 3 3 3 1 5 3 2 2
GEP0124 Turkish Theatre 3 3 3 1 5 3 2 2
GEP0125 Performance Art 3 3 3 1 5 3 2 2
GEP0131 Introduction to Classical Music 3 3 3 1 5 3 2 2
GEP0132 Trends in Classical Music 3 3 3 1 5 3 2 2
GEP0133 20th Century Music 3 3 3 1 5 3 2 2
GEP0134 Introduction to Turkish Classical Music 3 3 3 1 5 3 2 2
GEP0135 Musics of the World 3 3 3 1 5 3 2 2
GEP0137 Musics of Turkey 3 3 3 1 5 3 2 2
GEP0201 City and Culture 3 3 3 1 5 3 2 2
GEP0202 History of Istanbul as an Imperial City 3 3 3 1 5 3 2 2
GEP0203 Globalization and Istanbul 3 3 3 1 5 3 2 2
GEP0204 Istanbul in Social and Historical Perspectives 3 3 3 1 5 3 2 2
GEP0206 Virtual Discovery of İstanbul 3 3 3 1 5 3 2 2
GEP0211 City and Landscape 3 3 3 1 5 3 2 2
GEP0212 Emerging Technologies and Value Creation in Smart Cities 3 3 3 1 5 3 2 2
GEP0213 Cultural Heritage and Sustainable Cities 3 3 3 1 5 3 2 2
GEP0214 Urban Development and Urban Policies 3 3 3 1 5 3 2 2
GEP0301 Innovative Career Development 3 3 3 1 5 3 2 2
GEP0304 Music Business and Turkish Music Industry 3 3 3 1 5 3 2 2
GEP0307 Maritime Culture and Amateur Seamanship 3 3 3 1 5 3 2 2
GEP0309 Communication and Relationship Management in Career 3 3 3 1 5 3 2 2
GEP0312 Special Topics in E-sports 3 3 3 1 5 3 2 2
GEP0313 The Impact of Science and Technology Policies on Technology Management 3 3 3 1 5 3 2 2
GEP0314 Innovation and Creativity 3 3 3 1 5 3 2 2
GEP0315 Developing Entrepreneurship in Personality 3 3 3 1 5 3 2 2
GEP0316 Coding Literacy 3 3 3 1 5 3 2 2
GEP0318 Sustainable Learning Skills 3 3 3 1 5 3 2 2
GEP0319 History of Civil Aviation and Amateur Aviation 3 3 3 1 5 3 2 2
GEP0320 Introduction to the 2030 Agenda: A New Agenda for a Sustainable World 3 3 3 1 5 3 2 2
GEP0321 Online Safety and Cyberbullying 3 3 3 1 5 3 2 2
GEP0322 Digital Literacy 3 3 3 1 5 3 2 2
GEP0366 Practicing Sustainability 3 3 3 1 5 3 2 2
GEP0367 Information and Communication Technology I 3 3 3 1 5 3 2 2
GEP0368 Emerging Technologies and The Future Of Humanity 3 3 3 1 5 3 2 2
GEP0371 Aviation Security 3 3 3 1 5 3 2 2
GEP0372 Sustainability and Social Inclusion 3 3 3 1 5 3 2 2
GEP0373 21st Century Skills 3 3 3 1 5 3 2 2
GEP0375 Information and Communication Technology II 3 3 3 1 5 3 2 2
GEP0376 Soft Skills 3 3 3 1 5 3 2 2
GEP0377 Transition to Professional Life 3 3 3 1 5 3 2 2
GEP0378 Sustainable Talent Management and Innovation 3 3 3 1 5 3 2 2
GEP0379 Sustainability and Business Ethics 3 3 3 1 5 3 2 2
GEP0403 French I 3 3 3 1 5 3 2 2
GEP0404 French II 3 3 3 1 5 3 2 2
GEP0405 German I 3 3 3 1 5 3 2 2
GEP0406 German II 3 3 3 1 5 3 2 2
GEP0409 Italian I 3 3 3 1 5 3 2 2
GEP0410 Italian II 3 3 3 1 5 3 2 2
GEP0415 Russian I 3 3 3 1 5 3 2 2
GEP0416 Russian II 3 3 3 1 5 3 2 2
GEP0417 Spanish I 3 3 3 1 5 3 2 2
GEP0418 Spanish II 3 3 3 1 5 3 2 2
GEP0432 English for Specific Purposes I 3 3 3 1 5 3 2 2
GEP0433 English for Specific Purposes II 3 3 3 1 5 3 2 2
GEP0437 Latin I 3 3 3 1 5 3 2 2
GEP0439 Russian III 3 3 3 1 5 3 2 2
GEP0440 Russian IV 3 3 3 1 5 3 2 2
GEP0443 Circassian I 3 3 3 1 5 3 2 2
GEP0501 Anatolian Civilizations 3 3 3 1 5 3 2 2
GEP0502 Great Discoveries and Inventions in the History of Science 3 3 3 1 5 3 2 2
GEP0503 Greek and Turkish Relations in the Aegean 3 3 3 1 5 3 2 2
GEP0504 History of Food 3 3 3 1 5 3 2 2
GEP0505 History of Mediterranean World 3 3 3 1 5 3 2 2
GEP0506 History of the Modern Middle East 3 3 3 1 5 3 2 2
GEP0508 Wars That Change History 3 3 3 1 5 3 2 2
GEP0509 XX. Century Political History 3 3 3 1 5 3 2 2
GEP0511 European History 3 3 3 1 5 3 2 2
GEP0513 History of Religions 3 3 3 1 5 3 2 2
GEP0514 Ottoman Cultural History 3 3 3 1 5 3 2 2
GEP0515 New Religious Movements 3 3 3 1 5 3 2 2
GEP0518 Introduction to General Turkish History 3 3 3 1 5 3 2 2
GEP0519 Apparel, Culture and Society 3 3 3 1 5 3 2 2
GEP0601 Communication in Local Governments 3 3 3 1 5 3 2 2
GEP0602 Community Service Applications 3 3 3 1 5 3 2 2
GEP0604 Interpersonal Communication 3 3 3 1 5 3 2 2
GEP0605 Popular Culture 3 3 3 1 5 3 2 2
GEP0606 Prejudice and Aggression 3 3 3 1 5 3 2 2
GEP0607 Ethics 3 3 3 1 5 3 2 2
GEP0608 European Integration and Turkish-European Relations 3 3 3 1 5 3 2 2
GEP0610 Innovative Leadership 3 3 3 1 5 3 2 2
GEP0611 Effective Skills for Communication 3 3 3 1 5 3 2 2
GEP0612 Political Communication Campaigns 3 3 3 1 5 3 2 2
GEP0613 Elections and Campaign Management 3 3 3 1 5 3 2 2
GEP0614 Social Media Management 3 3 3 1 5 3 2 2
GEP0615 Perception Management 3 3 3 1 5 3 2 2
GEP0617 International Food Culture 3 3 3 1 5 3 2 2
GEP0618 Communication and Stress Management 3 3 3 1 5 3 2 2
GEP0619 Using Media for Communication 3 3 3 1 5 3 2 2
GEP0620 Visual Literacy 3 3 3 1 5 3 2 2
GEP0621 Internal Communication and Innovation Management 3 3 3 1 5 3 2 2
GEP0622 Creative Thinking and Entrepreneurship 3 3 3 1 5 3 2 2
GEP0623 Fashion and Media 3 3 3 1 5 3 2 2
GEP0625 Games and Culture 3 3 3 1 5 3 2 2
GEP0626 Gender Studies 3 3 3 1 5 3 2 2
GEP0627 Social Entrepreneurship 3 3 3 1 5 3 2 2
GEP0628 Volunteerism 3 3 3 1 5 3 2 2
GEP0630 Technology Addiction 3 3 3 1 5 3 2 2
GEP0631 Sustainability and Climate Action 3 3 3 1 5 3 2 2
GEP0632 Disaster Management 3 3 3 1 5 3 2 2
GEP0633 Environment and Sustainable Development 3 3 3 1 5 3 2 2
GEP0634 Exploring the Future of Agriculture 3 3 3 1 5 3 2 2
GEP0635 Climate Change Communication 3 3 3 1 5 3 2 2
GEP0636 Climate Change Economics 3 3 3 1 5 3 2 2
GEP0637 Communication of Relationships 3 3 3 1 5 3 2 2
GEP0638 Topics in Communication Management 3 3 3 1 5 3 2 2
GEP0639 Understanding the Food 3 3 3 1 5 3 2 2
GEP0640 Towards Zero Hunger (SDG 2) 3 3 3 1 5 3 2 2
GEP0641 Genesis of Life 3 3 3 1 5 3 2 2
GEP0701 Creative Literature 3 3 3 1 5 3 2 2
GEP0702 Critical Thinking and Literary Criticism 3 3 3 1 5 3 2 2
GEP0703 Contemporary Turkish Literature 3 3 3 1 5 3 2 2
GEP0704 Trends in Literature 3 3 3 1 5 3 2 2
GEP0705 Literature and Society 3 3 3 1 5 3 2 2
GEP0706 Modern Turkish Novel and Story 3 3 3 1 5 3 2 2
GEP0707 Modern Turkish Poetry 3 3 3 1 5 3 2 2
GEP0710 Turkish Poets and Poems 3 3 3 1 5 3 2 2
GEP0711 Creative Writing 3 3 3 1 5 3 2 2
GEP0801 20th Century History of Thought 3 3 3 1 5 3 2 2
GEP0802 Aesthetic and Philosophy 3 3 3 1 5 3 2 2
GEP0803 Contemporary Philosophy 3 3 3 1 5 3 2 2
GEP0804 Islamic Philosophy 3 3 3 1 5 3 2 2
GEP0806 Philosophy of Life 3 3 3 1 5 3 2 2
GEP0807 Political Philosophy 3 3 3 1 5 3 2 2
GEP0808 Philosophy of Religion 3 3 3 1 5 3 2 2
GEP0809 Strategic Roadmaps and Innovation 3 3 3 1 5 3 2 2
GEP0810 Systems-Design Thinking and Management 3 3 3 1 5 3 2 2
GEP0811 Readings in Philosophy 3 3 3 1 5 3 2 2
GEP0812 Philosophy of Science 3 3 3 1 5 3 2 2
GEP0821 Classical Logic 3 3 3 1 5 3 2 2
GEP0822 Logic I 3 3 3 1 5 3 2 2
GEP0823 Logic II 3 3 3 1 5 3 2 2
GEP0824 Modern Logic 3 3 3 1 5 3 2 2
GEP0901 History of Culture 3 3 3 1 5 3 2 2
GEP1005 History of Civilization I 3 3 3 1 5 3 2 2
GEP1006 History of Civilization II 3 3 3 1 5 3 2 2
GEP1010 Introduction to Health Communication 3 3 3 1 5 3 2 2
GEP1011 Health Literacy 3 3 3 1 5 3 2 2
GEP1012 Introduction to Psychodrama 3 3 3 1 5 3 2 2
GEP1013 Healthy Nutrition in Exercise 3 3 3 1 5 3 2 2
GEP1014 Physical Fitness for Exercising Individuals 3 3 3 1 5 3 2 2
GEP1015 Basic First Aid 3 3 3 1 5 3 2 2
GEP1016 Introduction to Health Psychology 3 3 3 1 5 3 2 2
GEP1017 Health and Nutrition 3 3 3 1 5 3 2 2
GEP1018 Introduction to Eating Disorders 3 3 3 1 5 3 2 2
GEP1065 History of Civilization I 3 3 3 1 5 3 2 2
GEP1066 History of Civilization II 3 3 3 1 5 3 2 2
GEP1111 Art and Religion 3 3 3 1 5 3 2 2
GEP1112 Classical Turkish Art and Artists 3 3 3 1 5 3 2 2
GEP1113 European Art 3 3 3 1 5 3 2 2
GEP1114 Fine Arts in Turkey 3 3 3 1 5 3 2 2
GEP1115 Introduction to Art History 3 3 3 1 5 3 2 2
GEP1121 Introduction to Theatre 3 3 3 1 5 3 2 2
GEP1122 Shakespeare and Contemporary Performance 3 3 3 1 5 3 2 2
GEP1123 Special Topics in Theatre 3 3 3 1 5 3 2 2
GEP1124 Turkish Theatre 3 3 3 1 5 3 2 2
GEP1125 Performance Art 3 3 3 1 5 3 2 2
GEP1126 Play and Creative Drama 3 3 3 1 5 3 2 2
GEP1131 Introduction to Classical Music 3 3 3 1 5 3 2 2
GEP1132 Trends in Classical Music 3 3 3 1 5 3 2 2
GEP1133 Twentieth Century Musıc 3 3 3 1 5 3 2 2
GEP1134 Introduction to Turkısh Classical Musıc 3 3 3 1 5 3 2 2
GEP1135 Musics of the World 3 3 3 1 5 3 2 2
GEP1137 Musics of Turkey 3 3 3 1 5 3 2 2
GEP1201 City and Culture 3 3 3 1 5 3 2 2
GEP1202 History of Istanbul as an Imperial City 3 3 3 1 5 3 2 2
GEP1203 Globalization and Istanbul 3 3 3 1 5 3 2 2
GEP1204 Istanbul in Social and Historical Perspectives 3 3 3 1 5 3 2 2
GEP1206 Virtual Discovery of Istanbul 3 3 3 1 5 3 2 2
GEP1211 City and Landscape 3 3 3 1 5 3 2 2
GEP1212 Emerging Technologies and Value Creation in Smart Cities 3 3 3 1 5 3 2 2
GEP1213 Cultural Heritage and Sustainable Cities 3 3 3 1 5 3 2 2
GEP1214 Urban Development and Urban Policies 3 3 3 1 5 3 2 2
GEP1301 Popular Culture and the USA 3 3 3 1 5 3 2 2
GEP1303 TMI Project Your Life Ahead 3 3 3 1 5 3 2 2
GEP1307 Marine Culture and Amateur Seamanship 3 3 3 1 5 3 2 2
GEP1309 Communication and Relationship Management in Career 3 3 3 1 5 3 2 2
GEP1312 Special Topics in E-sports 3 3 3 1 5 3 2 2
GEP1313 Techn. Policies on Techn. Management 3 3 3 1 5 3 2 2
GEP1314 Innovation and Creativity 3 3 3 1 5 3 2 2
GEP1315 Develop. Entrepreneurship in Personality 3 3 3 1 5 3 2 2
GEP1316 Coding Literacy 3 3 3 1 5 3 2 2
GEP1318 Sustainable Learning Skills 3 3 3 1 5 3 2 2
GEP1319 Communication and Relationship Management in Career 3 3 3 1 5 3 2 2
GEP1320 Introduction to the 2030 Agenda 3 3 3 1 5 3 2 2
GEP1321 Online Safety and Cyberbullying 3 3 3 1 5 3 2 2
GEP1322 Digital Literacy 3 3 3 1 5 3 2 2
GEP1366 Practicing Sustainability 3 3 3 1 5 3 2 2
GEP1367 Information and Communication Technology I 3 3 3 1 5 3 2 2
GEP1368 Emerging Technologies and The Future Of Humanity 3 3 3 1 5 3 2 2
GEP1371 Aviation Security 3 3 3 1 5 3 2 2
GEP1372 Sustainability and Social Inclusion 3 3 3 1 5 3 2 2
GEP1373 21st Century Skills 3 3 3 1 5 3 2 2
GEP1375 Information and Communication Technology II 3 3 3 1 5 3 2 2
GEP1376 Soft Skills 3 3 3 1 5 3 2 2
GEP1377 Transition to Professional Life 3 3 3 1 5 3 2 2
GEP1378 Sustainable Talent Management and Innovation 3 3 3 1 5 3 2 2
GEP1379 Sustainability and Business Ethics 3 3 3 1 5 3 2 2
GEP1403 French I 3 3 3 1 5 3 2 2
GEP1404 French II 3 3 3 1 5 3 2 2
GEP1405 German I 3 3 3 1 5 3 2 2
GEP1406 German II 3 3 3 1 5 3 2 2
GEP1409 Italian I 3 3 3 1 5 3 2 2
GEP1410 Italian II 3 3 3 1 5 3 2 2
GEP1413 Ottoman Turkish I 3 3 3 1 5 3 2 2
GEP1415 Russian I 3 3 3 1 5 3 2 2
GEP1416 Russian II 3 3 3 1 5 3 2 2
GEP1417 Spanish I 3 3 3 1 5 3 2 2
GEP1418 Spanish II 3 3 3 1 5 3 2 2
GEP1431 Turkish Sign Language 3 3 3 1 5 3 2 2
GEP1432 English for Specific Purposes I 3 3 3 1 5 3 2 2
GEP1433 English for Specific Purposes II 3 3 3 1 5 3 2 2
GEP1439 Russian III 3 3 3 1 5 3 2 2
GEP1440 Russian IV 3 3 3 1 5 3 2 2
GEP1443 Circassian I 3 3 3 1 5 3 2 2
GEP1501 Anatolian Civilizations 3 3 3 1 5 3 2 2
GEP1502 Great Discoveries and Inventions in the History of Science 3 3 3 1 5 3 2 2
GEP1503 Greek and Turkish Relations in the Aegean 3 3 3 1 5 3 2 2
GEP1504 History of Food 3 3 3 1 5 3 2 2
GEP1505 History of Mediterranean World 3 3 3 1 5 3 2 2
GEP1506 History of the Modern Middle East 3 3 3 1 5 3 2 2
GEP1508 Wars That Change History 3 3 3 1 5 3 2 2
GEP1509 20. Century Political History 3 3 3 1 5 3 2 2
GEP1511 European History 3 3 3 1 5 3 2 2
GEP1513 History of Religions 3 3 3 1 5 3 2 2
GEP1514 Ottoman Cultural History 3 3 3 1 5 3 2 2
GEP1515 New Religious Movements 3 3 3 1 5 3 2 2
GEP1518 Introduction to General Turkish History 3 3 3 1 5 3 2 2
GEP1519 Apparel, Culture and Society 3 3 3 1 5 3 2 2
GEP1601 Communication in Local Governments 3 3 3 1 5 3 2 2
GEP1602 Community Service Applications 3 3 3 1 5 3 2 2
GEP1603 Current Political Issues and Leaders 3 3 3 1 5 3 2 2
GEP1604 Interpersonal Communication 3 3 3 1 5 3 2 2
GEP1605 Popular Culture 3 3 3 1 5 3 2 2
GEP1606 Prejudice and Aggression 3 3 3 1 5 3 2 2
GEP1607 Ethics 3 3 3 1 5 3 2 2
GEP1608 European Integration and Turkish-European Relations 3 3 3 1 5 3 2 2
GEP1610 Innovative Leadership 3 3 3 1 5 3 2 2
GEP1611 Effective Skills for Communication 3 3 3 1 5 3 2 2
GEP1612 Political Communication Campaigns 3 3 3 1 5 3 2 2
GEP1613 Elections and Campaign Management 3 3 3 1 5 3 2 2
GEP1614 Social Media Management 3 3 3 1 5 3 2 2
GEP1615 Perception Management 3 3 3 1 5 3 2 2
GEP1616 Traffic and Road Safety 3 3 3 1 5 3 2 2
GEP1617 International Food Culture 3 3 3 1 5 3 2 2
GEP1618 Communication and Stress Management 3 3 3 1 5 3 2 2
GEP1619 Using Media for Communication 3 3 3 1 5 3 2 2
GEP1620 Visual Literacy 3 3 3 1 5 3 2 2
GEP1621 Internal Communication and Innovation Management 3 3 3 1 5 3 2 2
GEP1622 Creative Thinking and Entrepreneurship 3 3 3 1 5 3 2 2
GEP1623 Fashion and Media 3 3 3 1 5 3 2 2
GEP1625 Games and Culture 3 3 3 1 5 3 2 2
GEP1626 Gender Studies 3 3 3 1 5 3 2 2
GEP1627 Social Entrepreneurship 3 3 3 1 5 3 2 2
GEP1628 Volunteerism 3 3 3 1 5 3 2 2
GEP1630 Technology Addiction 3 3 3 1 5 3 2 2
GEP1631 Sustainability and Climate Action 3 3 3 1 5 3 2 2
GEP1632 Disaster Management 3 3 3 1 5 3 2 2
GEP1633 Environment and Sustainable Development 3 3 3 1 5 3 2 2
GEP1634 Exploring the Future of Agriculture 3 3 3 1 5 3 2 2
GEP1635 Climate Change Communication 3 3 3 1 5 3 2 2
GEP1636 Climate Change Economy 3 3 3 1 5 3 2 2
GEP1637 Communication of Relationships 3 3 3 1 5 3 2 2
GEP1638 Topics in Communication Management 3 3 3 1 5 3 2 2
GEP1639 Understanding the Food 3 3 3 1 5 3 2 2
GEP1640 Towards Zero Hunger (SDG 2) 3 3 3 1 5 3 2 2
GEP1641 Genesis of Life 3 3 3 1 5 3 2 2
GEP1701 Creative Literature 3 3 3 1 5 3 2 2
GEP1702 Critical Thinking and Literary Criticism 3 3 3 1 5 3 2 2
GEP1704 Trends in Literature 3 3 3 1 5 3 2 2
GEP1705 Literature and Society 3 3 3 1 5 3 2 2
GEP1706 Modern Turkish Novel and Story 3 3 3 1 5 3 2 2
GEP1707 Modern Turkish Poetry 3 3 3 1 5 3 2 2
GEP1710 Turkish Poets and Poems 3 3 3 1 5 3 2 2
GEP1711 Creative Writing 3 3 3 1 5 3 2 2
GEP1801 20th Century History of Thought 3 3 3 1 5 3 2 2
GEP1802 Aesthetic and Philosophy 3 3 3 1 5 3 2 2
GEP1803 Contemporary Philosophy 3 3 3 1 5 3 2 2
GEP1804 Islamic Philosophy 3 3 3 1 5 3 2 2
GEP1806 Philosophy of Life 3 3 3 1 5 3 2 2
GEP1807 Political Philosophy 3 3 3 1 5 3 2 2
GEP1808 Philosophy of Religion 3 3 3 1 5 3 2 2
GEP1809 Strategic Roadmaps and Innovation 3 3 3 1 5 3 2 2
GEP1810 Systems-Design Thinking and Management 3 3 3 1 5 3 2 2
GEP1811 Readings in Philosophy 3 3 3 1 5 3 2 2
GEP1812 Philosophy of Science 3 3 3 1 5 3 2 2
GEP1821 Classical Logic 3 3 3 1 5 3 2 2
GEP1822 Logic I 3 3 3 1 5 3 2 2
GEP1823 Logic II 3 3 3 1 5 3 2 2
GEP1824 Modern Logic 3 3 3 1 5 3 2 2

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV1603 Marketing in Digital Era 3 0 3 5
ADV1621 Business Strategy and Economics 3 0 3 5
COM1001 Communication Theories 3 0 3 5
COM1003 Sociology in Communication 3 0 3 5
ENG1003 Communications Skills and Academic Reporting I 2 2 3 4
PRL1601 Analytical Thinking and Creative Industries 3 0 3 6
Total 30
2. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV1602 Introduction to Advertising 3 0 3 5
ADV1616 Persuasion 3 0 3 7
COM1004 Psychology in Communication 3 0 3 5
COM1006 Art and Visual Culture 3 0 3 5
COM1616 Introduction to AI and Prompt Techniques 2 2 3 5
ENG1004 Communication Skills and Academic Reporting II 2 2 3 3
LAW1156 Child Law and Child Psychology 0 0 0 1
Total 31
3. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV2614 Consumer Behaviour Management 3 0 3 7
ADV2621 Brand Management 3 0 3 6
HST1001 Atatürk's Principles and History of Turkish Republic I 2 0 2 2
PRL2201 Research in Advertising and Public Relations 3 0 3 6
PRL2203 Ethics in Contemporary Communication 0 3 3 7
TLL1003 Turkish Language and Literature I 2 0 2 2
Total 30
4. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV2226 Account Management 3 0 3 6
ADV2628 AI Supported Design 2 2 3 7
ADV3611 Copywriting 3 0 3 7
HST1002 Atatürk's Principles and History of Turkish Republic II 2 0 2 2
PRL2210 Advertising and Public Relations Theories 2 2 3 6
TLL1004 Turkish Language and Literature II 2 0 2 2
Total 30
5. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV2681 Advertising Management and Strategy 3 0 3 8
ADV3223 Digital Advertising and PR 3 0 3 5
ADV3303 Advanced Studies in Advertising 3 0 3 6
PRL3101 Media Strategy and Management 3 0 3 6
Departmental Elective 3 5
Total 30
6. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV3424 Content Creation Practices 3 0 3 7
Non-Departmental Elective 3 4
Non-Departmental Elective 3 4
GE-Elective 3 5
Departmental Elective 3 5
Departmental Elective 3 5
Total 30
7. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
APR4001 Graduation Project I 3 2 4 8
APR4003 Internship I 0 0 0 3
Departmental Elective 3 5
GE-Elective 3 4
GE-Elective 3 5
Departmental Elective 3 5
Total 30
8. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
APR4002 Graduation Project II 3 2 4 9
APR4004 Internship II 0 0 0 7
GE-Elective 3 5
GE-Elective 3 5
Non-Departmental Elective 3 4
Total 30

Program Director (or Equivalent)


ADVERTISING - SCHOOL OF COMMUNICATIONS

Prof. Dr. YEŞİM ULUSU
Head of Department

SCHOOL OF COMMUNICATIONS
E-Mail: yesim.ulusu@comm.bau.edu.tr
Telephone: +90