ADVERTISING


Profile of the Program

Bahçeşehir University’s Advertising Department’s goal is to educate successful communicators in the creative, strategic, and research fields in an integrated format. The Advertising Department aims to demonstrate what advertisement is for as an important media source which influences the public, how it is processed in various media environments, and how it is created. A curriculum which combines theory with practice provides students with the opportunity to be prepared for professional business life.

Qualification Awarded

The students who successfully complete the program are awarded the degree of Bachelor of arts

Level of Qualification

This is a Bachelor’s Degree (First Cycle) program.

Specific Admission Requirements

Student admission for this undergraduate program is made through university entrance examinations (YGS-LYS) prepared in the framework of the regulations set by Higher Education Council of Turkey (YÖK). International students are accepted to this undergraduate program according to the score of one of the international exams they take such as SAT,ACT etc. or according to their high school diploma score. Exchange student admission is made according to the requirements determined by bilateral agreements signed by BAU and the partner university. Visiting students can enroll for the courses offered in this program upon the confirmation of the related academic unit. Additionally, they need to prove their English language level since the medium of instruction atBAU is English.

Qualification Requirements and Regulations

The students studying in this undergraduate program are required to have a Cumulative Grade Points Average (Cum.GPA) of not less than 2.00/4.00 and have completed all the courses with at least a letter grade of D/S in the program in order to graduate. The minimum number of ECTS credits required for graduation is 240. It is also mandatory for the students to complete their compulsory internship in a specified duration and quality.

Recognition of Prior Learning

At Bahcesehir University , full-time students can be exempted from some courses within the framework of the related by laws. If the content of the course previously taken in another institution is equivalent to the course offered at BAU, then the student can be exempted from this course with the approval of the related faculty/graduate school after the evaluation of the course content.

Occupational Profiles of Graduates

Our graduates are able to work as copywriters, producers, account representatives, researchers, strategic planners, consultants and communication managers in the marketing communication departments of enterprises, advertising and public relations agencies, and media planning companies.

Access to Further Studies

The students graduating from this program may apply to second cycle (Master's degree) programmes.

Program Outcomes

1 To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
2 To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
3 To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
4 To be able to analyze primary and secondary research data for a variety of products and services.
5 To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
6 To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
7 To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
8 To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
9 To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
10 To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
11 To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
12 To be able to identify and meet the demands of learning requirements.
13 To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes 1 2 3 4 5 6 7 8 9 10 11 12 13
Courses
ADV1613 Introduction to Marketing 4 2 1 4 1 2 1 3 1 1 5 5 3
ADV1621 Business Strategy and Economics 4 3 4 4 4 4 1 3 5 4 1 4 4
ADV1684 Introduction to Advertising 5 5 3 2 2 3 2 5 3 3 1 1 2
ADV2613 Creative Communication 2 2 3 2 2 2 4 3 5 4 3 4 4
ADV2614 Consumer Behaviour Management 4 4 2 2 3 3 4 3 2 3 2 5 3
ADV2615 Persuasion 4 3 2 2 2 2 4 3 2 3 2 5 3
ADV2622 Brand Management 5 4 4 4 4 4 5 4 5 4 3 4
ADV2624 Research in Advertising 5 1 1 5 2 5 4 3 1 1 5 1 1
ADV2625 Advertising Production 3 2 4 1 1 4 3 2 3 5 4 3 3
ADV2681 Advertising Management and Strategy 4 4 4 4 2 2 3 4 5 4 3 1 4
ADV2683 Media Planning 5 5 1 2 2 3 2 5 3 3 1 1 2
ADV3611 Copywriting 1 3 4 4 3 5 3 4
ADV3621 Ad Design I 2 3 3 1 2 2 4 1 2 4 5 2 3
ADV3622 Ad Design II 1 1 5 1 2 1 3 1 1 5 5 1 3
ADV4615 Advertising Campaigns I 5 5 5 5 3 3 5 4 5 5 5 5 4
ADV4616 Advertising Campaign II 4 3 5 5 3 2 5 3 4 5 5 5 5
ADV4621 Advertising Analysis 4 5 4 4 4 4 5 5 5 5 4 4 5
ADV4622 Advertising Workshop 4 4 4 4 3 4 3 4 5 5 5 4 4
ADV4684 Advertising Account Management 5 4 5 4 1 3 5 4 5 4 3 3 2
ADV4990 Internship I 4 4 4 4 3 3 4 4 4 4 4 3 1
ADV4991 Internship II 4 4 4 4 3 3 4 4 4 4 4 3 1
ENG1003 Communications Skills and Academic Reporting I 1 1 1 1 1 1 1 1 1 1 1 4 5
ENG1004 Communication Skills and Academic Reporting II 1 1 1 1 1 1 1 1 1 1 1 4 5
HST1001 Atatürk's Principles and History of Turkish Republic I 1 1 1 1 1 1 1 1 1 1 1 1 1
HST1002 Atatürk's Principles and History of Turkish Republic II 1 1 1 1 1 1 1 1 1 1 1 1 1
LAW1156 Child Law and Child Psychology
POV1115 Photography 1 1 2 3 1 3 1 3 3 2 1 4 5
PRL1111 Theories of Media and Communication I 1 1 1 2 3 3 4 3 4 4 2 3 5
PRL1112 Theories of Media and Communication II 2 1 1 2 3 2 4 2 2 3 4 2 3
PSY1004 Essentials of Psychology 2 1 1 1 3 4 3 4 2 3 1 3 3
SOC1053 Sociology 2 1 2 1 3 1 1 4 2 2 2
TLL1003 Turkish Language and Literature I 1 1 1 1 1 1 1 1 1 1 1 1 3
TLL1004 Turkish Language and Literature II 1 1 1 1 2 1 1 3 1 4 1 1 4
VCD1112 Art, Culture and Society 3 3 3 3 2 3 3 4 3 3 2 4 4
Departmental Elective
ADV2627 Advertising History
ADV3612 Strategic Branding in Experience Economy
ADV3614 Luxury Branding and Advertising
ADV3615 Storytelling in Advertising
ADV3617 Musical Communication
ADV3618 Advertising and Society
ADV3631 Project Management
ADV3633 Cases in Marketing Communication
ADV3634 Creative Endustries
ADV3635 TV Advertising
ADV3638 Special Topics on Advertising
ADV3644 Advertising and Popular Culture
ADV4625 Advertising Photography
ADV4626 Advanced Copywriting
ADV4627 Approximations to Consumer Behavior by Experimental Designs
ADV4632 Global Advertising
ADV4634 Ad Law
ADV4635 Semiology and Advertising
ADV4638 Innovation and Enterpreneurship
ADV4640 Mobile Advertising
ADV4641 Transmedia Storytelling
ADV4642 Ad Game
ADV4643 Interactive Ad Design
ADV4644 Social Media Management and Content Analysis
ADV4645 Programatic Media and Buying
ADV4647 Retailing and Shopper Marketing
ADV4649 Neuromarketing and Sensory Branding
ADV4651 Progressive Advertising
ADV4653 Digital, Social Media and Mobile Advertising
ADV4655 Dijital Innovation and Enterpreneurship
ADV4657 Digital Research Methods
ADV4659 From Traditional to Digital Advertising and Media Ethics 3 3 1 2 3 1 4 2 4 1 4 2 5
GE-Elective
GEP0111 Art and Religion 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0112 Classical Turkish Art and Artists 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0113 European Art 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0114 Fine Arts in Turkey 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0115 Introduction to Art History 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0121 Introduction to Theatre 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0122 Shakespeare and Contemporary Performance 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0123 Special Topics in Theatre 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0124 Turkish Theatre 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0131 Introduction to Classical Music 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0132 Trends in Classical Music 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0133 20th Century Music 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0134 Introduction to Turkish Classical Music 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0135 Musics of the World 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0201 City and Culture 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0202 History of Istanbul as an Imperial City 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0203 Globalization and Istanbul 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0204 Istanbul in Social and Historical Perspectives 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0205 Unfolding the Layers of Berlin 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0206 Virtual Discovery of İstanbul 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0211 City and Landscape 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0301 Innovative Career Development 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0302 Dale Carnegie Strictly Business: Dale Carnegie Course 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0303 TMI Project Your Life Ahead 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0304 Music Business and Turkish Music Industry 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0305 Communication Practices 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0306 News Agency Journalism 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0307 Maritime Culture and Amateur Seamanship 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0312 Special Topics in E-sports 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0313 The Impact of Science and Technology Policies on Technology Management 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0314 Innovation and Creativity 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0315 Developing Entrepreneurship in Personality 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0320 Introduction to the 2030 Agenda: A New Agenda for a Sustainable World 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0366 Practicing Sustainability 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0379 Sustainability and Business Ethics 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0401 Arabic I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0402 Arabic II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0403 French I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0404 French II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0405 German I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0406 German II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0407 Introduction to Japanese Language and Culture I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0408 Introduction to Japanese Language and Culture II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0409 Italian I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0410 Italian II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0411 Modern Chinese I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0412 Modern Chinese II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0413 Ottoman Turkish I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0414 Ottoman Turkish II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0415 Russian I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0416 Russian II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0417 Spanish I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0418 Spanish II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0419 Persian I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0420 Persian II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0421 Georgian I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0422 Georgian II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0423 Greek I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0424 Greek II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0425 Hebrew I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0426 Hebrew II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0427 Arabic III 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0428 Arabic ıv 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0429 Persian III 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0430 Persian IV 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0431 Turkish Sign Language 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0432 English for Specific Purposes I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0433 English for Specific Purposes II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0434 Turkish Sign Language II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0435 German III 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0436 German IV 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0437 Latin I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0438 Latin II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0439 Russian III 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0440 Russian IV 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0441 Korean I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0442 Korean II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0501 Anatolian Civilizations 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0502 Great Discoveries and Inventions in the History of Science 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0503 Greek and Turkish Relations in the Aegean 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0504 History of Food 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0505 History of Mediterranean World 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0506 History of the Modern Middle East 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0507 Orientalism 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0508 Wars That Change History 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0509 XX. Century Political History 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0510 Contemporary Germany– History, Politics and Society since 1945 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0511 European History 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0513 History of Religions 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0514 Ottoman Cultural History 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0515 New Religious Movements 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0516 Recent History of Turkish Modernization and Democracy 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0601 Communication in Local Governments 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0602 Community Service Applications 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0603 Current Political Issues and Leaders 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0604 Interpersonal Communication 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0605 Popular Culture 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0606 Prejudice and Aggression 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0607 Ethics 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0608 European Integration and Turkish-European Relations 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0609 Alliance of Civilizations 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0610 Innovative Leadership 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0611 Effective Skills for Communication 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0612 Political Communication Campaigns 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0613 Elections and Campaign Management 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0614 Social Media Management 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0615 Perception Management 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0616 Traffic and Road Safety 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0617 International Food Culture 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0618 Communication and Stress Management 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0619 Using Media for Communication 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0620 Visual Literacy 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0621 Internal Communication and Innovation Management 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0622 Creative Thinking and Entrepreneurship 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0623 Fashion and Media 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0624 Animal Ethics and Speciesism 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0625 Games and Culture 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0631 Sustainability and Climate Action 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0633 Environment and Sustainable Development 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0634 Exploring the Future of Agriculture 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0638 Topics in Communication Management 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0639 Understanding the Food 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0640 Towards Zero Hunger (SDG 2) 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0641 Genesis of Life 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0701 Creative Literature 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0702 Critical Thinking and Literary Criticism 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0703 Contemporary Turkish Literature 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0704 Trends in Literature 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0705 Literature and Society 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0706 Modern Turkish Novel and Story 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0707 Modern Turkish Poetry 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0708 Turkish Folk Literature 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0709 The Lives of Turkish Intellectuals 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0710 Turkish Poets and Poems 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0801 20th Century History of Thought 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0802 Aesthetic and Philosophy 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0803 Contemporary Philosophy 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0804 Islamic Philosophy 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0805 Ontology 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0806 Philosophy of Life 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0807 Political Philosophy 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0808 Philosophy of Religion 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0809 Strategic Roadmaps and Innovation 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0810 Systems-Design Thinking and Management 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0811 Readings in Philosophy 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0821 Classical Logic 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0822 Logic I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0823 Logic II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0824 Modern Logic 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0825 Logic and Computer Applications 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0901 History of Culture 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP0902 Business Seminar 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP1005 History of Civilization I 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP1006 History of Civilization II 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP1516 Recent History of Turkish Modernization and Democracy 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP1633 Environment and Sustainable Development 1 2 2 3 2 3 2 3 3 2 1 2 3
GEP1634 Exploring the Future of Agriculture 1 2 2 3 2 3 2 3 3 2 1 2 3

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV1613 Introduction to Marketing 3 0 3 7
ADV1621 Business Strategy and Economics 3 0 3 5
ENG1003 Communications Skills and Academic Reporting I 2 2 3 4
HST1001 Atatürk's Principles and History of Turkish Republic I 2 0 2 2
PRL1111 Theories of Media and Communication I 3 0 3 5
SOC1053 Sociology 3 0 3 5
TLL1003 Turkish Language and Literature I 2 0 2 2
Total 30
2. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV1684 Introduction to Advertising 3 0 3 7
ENG1004 Communication Skills and Academic Reporting II 2 2 3 3
HST1002 Atatürk's Principles and History of Turkish Republic II 2 0 2 2
LAW1156 Child Law and Child Psychology 0 0 0 1
PRL1112 Theories of Media and Communication II 3 0 3 5
PSY1004 Essentials of Psychology 3 0 3 5
TLL1004 Turkish Language and Literature II 2 0 2 2
VCD1112 Art, Culture and Society 3 0 3 5
Total 30
3. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV2613 Creative Communication 3 0 3 5
ADV2615 Persuasion 3 0 3 7
ADV2625 Advertising Production 3 0 3 6
ADV2681 Advertising Management and Strategy 3 0 3 6
ADV2683 Media Planning 3 0 3 6
Total 30
4. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV2614 Consumer Behaviour Management 3 0 3 6
ADV2622 Brand Management 3 0 3 6
ADV2624 Research in Advertising 3 0 3 7
ADV3611 Copywriting 3 0 3 6
POV1115 Photography 2 2 3 5
Total 30
5. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV3621 Ad Design I 2 2 3 11
Non-Departmental Elective 3 4
Departmental Elective 3 5
Departmental Elective 3 5
GE-Elective 3 5
Total 30
6. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV3622 Ad Design II 2 2 3 7
Non-Departmental Elective 3 4
Departmental Elective 3 5
GE-Elective 3 5
GE-Elective 3 5
Non-Departmental Elective 3 4
Total 30
7. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV4615 Advertising Campaigns I 2 4 4 10
ADV4621 Advertising Analysis 3 0 3 6
ADV4990 Internship I 0 0 0 5
GE-Elective 3 5
GE-Elective 3 4
Total 30
8. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ADV4616 Advertising Campaign II 2 4 4 7
ADV4622 Advertising Workshop 3 0 3 4
ADV4684 Advertising Account Management 3 0 3 4
ADV4991 Internship II 0 0 0 5
Departmental Elective 3 5
Departmental Elective 3 5
Total 30

Program Director (or Equivalent)


ADVERTISING - SCHOOL OF COMMUNICATIONS

Prof. Dr. HASAN KEMAL SUHER
Head of Department

SCHOOL OF COMMUNICATIONS
E-Mail: kemal.suher@comm.bau.edu.tr
Telephone: +90 0212381040