|
Week |
Subject |
Related Preparation |
1) |
What is Art ? Who is Artist? |
WÖLFFLIN, H.,Sanat Tarihinin Temel Kavramları,İstanbul,1985 |
2) |
Ancient Art and Archeology |
GOMBRICH, Sanatın Öyküsü, Bölüm 1 |
3) |
Egyptian Art, Pyramids, Painting, Sculpture |
FREEMAN, Charles, Mısır, Yunan ve Roma: Akdeniz Uygarlıkları, Çev. Kemal Angı, Dost Kitabevi, Ankara, 2003.
GOMBRICH, Sanatın Öyküsü, Bölüm 2
|
4) |
Ancient Greek Architecture |
FREEMAN, Charles, Mısır, Yunan ve Roma: Akdeniz Uygarlıkları, Çev. Kemal Angı, Dost Kitabevi, Ankara, 2003.
CARPENTER, Thomas H., Antik Yunan’da Sanat ve Mitoloji, Homer Kitabevi, İstanbul, 2002
GOMBRICH, Sanatın Öyküsü, Bölüm 3-4
|
5) |
Ancient Greek Art- Painting-Sculpture |
CARPENTER, Thomas H., Antik Yunan’da Sanat ve Mitoloji, Homer Kitabevi, İstanbul, 2002
FRIEDELL, Egon, Antik Yunan’ın Kültür Tarihi, Dost Kitabevi, Ankara, 2003.
GOMBRICH, Sanatın Öyküsü, Bölüm 3-4
|
6) |
Roman Art&Architecture -Cities |
WHEELER, Mortimer, Roma Sanatı ve Mimarlığı, Homer Kitabevi, İstanbul, 2005
GOMBRICH, Sanatın Öyküsü, Bölüm 6
|
7) |
Visit to İstanbul Archeology Museum |
|
8) |
Asian Arts “The Origin of Buddha Image” (Indian-China, Japan etc…) |
GOMBRICH, Sanatın Öyküsü, Bölüm 7
ROWLAND, B., The Art and Architecture of India,Buddhist-Hindu-Jain,Penguin Books,1984
FISCHER, R.E., Buddhist Art and Architecture,Thames and Hudson,Londra 1993
|
9) |
Christianity and Early Christian Art (Byzantine Period) |
RODLAY, L., Byzantine Art and Archeology
GOMBRICH, Sanatın Öyküsü, Bölüm 6
|
10) |
Arts of the Middle Ages (early European cities, cathedrals , minor arts) |
DUBY, George, Ortaçağ İnsanları ve Kültürü, İmge Kitabevi
PANOFSKY, E., Gotik Mimarlık ve Skolastik Felsefe,Kabalcı Yayınevi,1998.
PRIENE, Ortaçağ’da Kentler
GOMBRICH, Sanatın Öyküsü, Bölüm 9-10
|
11) |
Renaissance Art and Artists (in Italy) |
MURRAY, P., The Architecture of the Italian Renaissance, Schocken Books, New York, 1970.
ACKERMAN, James S., Distance Points: Essays in Theory and Renaissance Art and Architecture, MIT Pres, Cambridge, Ma
BLUNT, Anthony, Artistic Theory in Italy 1450-1600, Oxford University Pres, London.
BURCKHARDT JACOB, İtalya’da Rönesans Kültürü, II Cilt, Milli Eğitim Bakanlığı Yayınları.
GOMBRICH, Sanatın Öyküsü, Bölüm 12-13
|
12) |
Renaissance Art and Artists (in the North of Europe) |
BURKE, P., Rönesans, Babil Kitapları, İstanbul.
GOMBRICH, Sanatın Öyküsü, Bölüm 14/17
|
13) |
Baroque Art |
GOMBRICH, Sanatın Öyküsü, Bölüm 19-20 |
14) |
Trends in Art |
LYNTON, N.,Modern Sanatın Öyküsü |
Course Notes: |
|
References: |
GOMBRICH, E.H., The Story of Art, Phaidon
BENTON, Jonetta Rebold- DI YANNI, Robert. Art and Culture, An Introduction to the Humanities, Volume I.
CROIX, Horst de la- TANSEY, Richard G., Gardner’s Art, Through The Ages “Ancient, Medivial and Non- Europan Art”, Ninth Edit
HARTT, Friedrich. Art, A History of Painting, Sculpture, Architecture, Fourth Edition.
LYNTON, N.,Modern Sanatın Öyküsü
BURKE, P., Rönesans, Babil Kitapları, İstanbul.
MURRAY, P., The Architecture of the Italian Renaissance, Schocken Books, New York, 1970.
ACKERMAN, James S., Distance Points: Essays in Theory and Renaissance Art and Architecture, MIT Pres, Cambridge, Ma
BLUNT, Anthony, Artistic Theory in Italy 1450-1600, Oxford University Pres, London.
BURCKHARDT JACOB, İtalya’da Rönesans Kültürü, II Cilt, Milli Eğitim Bakanlığı Yayınları.
DUBY, George, Ortaçağ İnsanları ve Kültürü, İmge Kitabevi
PANOFSKY, E., Gotik Mimarlık ve Skolastik Felsefe,Kabalcı Yayınevi,1998.
PRIENE, Ortaçağ’da Kentler
RODLAY, L., Byzantine Art and Archeology
CARPENTER, Thomas H., Antik Yunan’da Sanat ve Mitoloji, Homer Kitabevi, İstanbul, 2002
FRIEDELL, Egon, Antik Yunan’ın Kültür Tarihi, Dost Kitabevi, Ankara, 2003.
WÖLFFLIN, H.,Sanat Tarihinin Temel Kavramları,İstanbul,1985
ROWLAND, B., The Art and Architecture of India,Buddhist-Hindu-Jain,Penguin Books,1984
FISCHER, R.E., Buddhist Art and Architecture,Thames and Hudson,Londra 1993
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |