|
Week |
Subject |
Related Preparation |
1) |
Introduction |
|
2) |
What is Globalization? |
Reading Eric Hobsbawm’s text |
3) |
Neoliberal Transformation in Turkey |
Litereture of Ziya Öniş and Fikret Şenses |
4) |
Daily Life in Istanbul |
Movie Projection |
5) |
Being Istanbullite and Arabesk Culture |
The reading of Ayşe Öncü |
6) |
Globalization and Istanbul |
Martin Stokes’ article |
7) |
New Life Styles and Lifespaces |
Rıfat Bali’s reading |
8) |
Guest Lecturer |
Geoffrey Bowe makes a presentation |
9) |
Urban Gentrification |
Çağlar Keyder’s literature |
10) |
Urban Gentrification 2 |
Presentation on the transformation of Tarlabaşı |
11) |
Global Culture of Consumption and Housing in Istanbul |
The reading of Ayşe Öncü |
12) |
The Transformation of Asmalimescit and Cihangir |
The reading of Nihal Coşkun & Selcen Yalçın |
13) |
Documentary |
The documentary is called Ekümenepolis |
14) |
Revision |
|
15) |
Final Exam |
|
16) |
Final Exam |
|
Course Notes: |
Hobsbawm, Eric. (2007) Globalisation, Democracy and Terrorism, London: Abacus. pp. 1-15
Öniş, Ziya & Fikret Şenses. (2009) “The New Phase of Neo-liberal Restructing in Turkey”, in Turkey and the Global Economy by Ziya Öniş & Fikret Şenses, New York: Routledge. pp. 1-10
Öncü, Ayşe. (1999) “Istanbulites and Others: The Cultural Cosmology of Being Middle Class in the Era of Globalism”, in Çağlar Keyder İstanbul: Between the Global and Local, USA: Rowman and Littlefield Publishers, pp. 95-120
Stokes, Martin. (1999) “Sounding Out: The Culture Industries and Globalization of Istanbul”, in Çağlar Keyder İstanbul: Between the Global and Local, USA: Rowman and Littlefield Publishers, pp. 121-140
Bali, Rıfat. (2009) From Tarz-ı Hayat to Life Style, İstanbul: İletişim, pp.134-174
Öncü, Ayşe. (1997) “The Myth of the ‘Ideal Home’: Travel Across Culture Border to Istanbul”, in Ayşe Öncü and Petra Weyland Space, Culture and Power: New Identities in Globalizing Cities, USA: Macmillan.
Coşkun, Nihal & Selcen Yalçın. (2007) “Gentrification In a Globalising World, Case Study: Istanbul”, |
References: |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |