|
Week |
Subject |
Related Preparation |
1) |
The problem of evil. |
The nature of evil. Evil in western philosopy and its representations. The connection between evil and tragedy. |
2) |
Evil in Judeo-Christian tradition. |
Evil as the black side of creation. The Satan versus Jesus. |
3) |
How to approach evil in literature? |
Reading strategies, analyzing methods and approaching evil in literary texts. |
4) |
Evil in modern philosophy. |
Beyond Good and Evil by Nietzsche. |
5) |
Keeping track of the evil characters in literary texts |
Eroticism and evil: Nero and Caligula in Sade
Satan in literature: (Faust by Goethe).
|
6) |
Keeping track of the evil characters in literary texts |
Anti-hero in gothic literature: (Dr. Frankenstein by M. Shelley). The stories of Edgar Allen Poe. |
7) |
Keeping track of the evil characters in literary texts |
The Picture of Dorian Gray by Oscar Wilde. |
8) |
Evil in the East and Islam |
Good and Evil (Hayır ve Şer) in Koran. The difference between western and eastern traditions. The representations of evil in traditional literary texts and narratives. |
9) |
Keeping track of the evil characters in literary texts |
The rise of anti-hero in Turkish novel. The case of Suat in Huzur by A. H. Tanpınar. |
10) |
Keeping track of the evil characters in literary texts |
Kıskanmak by N. S. Örik. |
11) |
Keeping track of the evil characters in literary texts |
Kıskanmak by N. S. Örik. |
12) |
Keeping track of the evil characters in literary texts |
Evil in Turkish short story. Kötülük by S. İleri and Kağnı by Sabahattin Ali. |
13) |
Evil and Poetry. |
The represantations of evil in modernist and avangard poetry. İkinci Yeni and “kötücüllük”. Ece Ayhan and his poetry. |
14) |
Evil and Poetry. |
Eroticism and semi-evil. The poetry of Edip Cansever, Turgut Uyar and Cemal Süreya. |
15) |
Final Exam |
|
16) |
Final Exam |
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|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |