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Week |
Subject |
Related Preparation |
1) |
Introduction. Music and Culture. |
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2) |
The Concept of Music according to Linguistics, Physics, Sociology and Aesthetics. |
Reading:
“Why We Sing” from Music Instinct by P. Ball |
3) |
Historical Background : Music in East & Music in Antiquity
Medieval Age, Renaissance, Baroque Music, Classical and Romantic Periods of Music History |
Reading: Hand-Out by Celâl Eldeniz
|
4) |
Historical Background : Music in East & Music in Antiquity
Medieval Age, Renaissance, Baroque Music, Classical and Romantic Periods of Music History |
Reading: Hand-Out by Celâl Eldeniz
|
5) |
Historical Background : Music in East & Music in Antiquity
Medieval Age, Renaissance, Baroque Music, Classical and Romantic Periods of Music History |
Reading: Hand-Out by Celâl Eldeniz
|
6) |
PART II-PRE-WAR PERIOD
Basic Music Theory-Physics of Sound
Basic Music Theory-Musical Terms |
Readings:
1. Listener’s Guide (via E-mail)
2. Notes on Music Theory by Celâl Eldeniz
|
7) |
Introduction to Modern and Contemporary Periods of Music History Pre-War Period I
Movements, Techniques, Composers:
Post-Wagnerian: Mahler, Strauss
Spanish Nationalism: Albeniz, De Falla, Granados
South America: Villa-Lobos
Italy: Puccini
Other Parts of Europe: Janacek, Sibelius |
Readings: 1. Hand-Out by Celâl Eldeniz
Pre-War Period II:
Impressionism, French Avant-Gardes, Les Decadents, Les Six.
Movements, Techniques, Composers:
France: (Romanticism) Saint-Saëns, Fauré, (Impressionism) Debussy, Ravel, (neoclassicism) Satie, Les Six (Milhaud, Poulenc and others)
Readings:
Hand-Out by Celâl Eldeniz |
8) |
Pre-War Period III: A Reaction to Avant-Garde: Tonal- Atonal, Second Viennese School, Twelve-Tone System |
Movements, Techniques, Composers:
Second Viennese School/Expressionism: Schönberg, Berg, and Webern
Neo-Classicism
USSR: Rachmaninov, Scriabin, (neo-classicism) Stravinski, Prokofiev, (neoromanticism) Shostakovich |
9) |
PART III-THE PERIOD BETWEEN THE WARS
Between the Wars in America: Jazz
Music & Visual Arts: Musical Theatre.
Movements, Techniques, Composers:
Jazz Influenced Music: Gershwin, Bernstein
Midterm Exam (13.11.2019, (After covering topics in first half of the class )13.20 - 14.20, H 101)
Submission of Midterm Projects |
Videos (Not a must, Optional):
1. Documentary : Blues America
2. Some of the Jazz Documentaries on-line
3. The Music that Made the Movies (3 Parts)
|
10) |
Around WWII:
Neue Sachlichkeit, Gebrauchsmusik, Entartete Musik, Electronische Musik.
British and American Contemporary Classical Music |
Movements, Techniques, Composers:
British Music: (Socialism) Holst, Williams, (neo-romanticism) Britten
Electronic Music: Varèse
Microtonal Music: Charles Ives
Utility Music: Hindemith, Weill, Copland |
11) |
AFTER-WAR PERIOD
Serialism, Musical Primitivism, Futurism, Neo-Romanticism, Eclecticism |
Movements, Techniques, Composers:
Serialism & Total Serialism: Stockhausen, Boulez, Berio, Krenek Folklorism/Musical Primitivism: Bartok
Futurism: Russolo Neo-Romanticism: Barber
Polystilism/Eclecticism: Schnittke, Cowell, Messiaen |
12) |
Indeterminism, Texturalism, Computer Music, Minimalism |
Movements, Techniques, Composers:
Aleatoric Music/Indeterminism: John Cage, Xenakis
Texturalism: Ligeti
Computer Music: Max Mathews
Minimalism: Philip Glass, Steve Reich, John Adams |
13) |
New Simplicity, New Complexity, Musical Historicism, Rock Influenced Music, Rock Music and Pop Music |
New Simplicity: Reimann
New Complexity: Osborne
Musical Historicism: Benjamin Bagby
Rock Influenced Music: Scott Johnson, John Zorn
|
14) |
Putting it all together. Revision and General Discussion. |
Screening :
Documentary: The Sound and The Fury: A Century of Modern Music |
15) |
MODERN AND CONTEMPORARY MUSIC IN TURKEY
|
Modern and Contemporary Music in Turkey
Make a Research.
TBA
Final Exam (Exam Date and place TBA)
Submission of Self-Evaluation Papers Resources |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
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2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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3 |