Project: Each student should create a new instagram account for this project. The account should be open to public. No private accounts. It would be like a foodie instagram account. Once you open the account you need to send me with your instagram account, name and last name and student number.
For the Project, you are going to go and try a restaurant (preferably a cuisine that you have never tried before) Then you are going to post photos of the food you try at the restaurant, the decoration of the restaurant, the menu and yourself on the table. Under each post you are going to write the name of the dishes and how you like it. Also make comment of the decoration, the ambiance, and your experience and etc… How was the taste? Why did you like it? Are you going to go to this restaurant again and etc… You will use the hashtag #baufoodculture2019
You are free to post any other gastronomic experiences on your instagram account. Also follow @tadindaseyahat account where I can follow up your post.
The restaurant you will try is going to be a cuisine that you have never tried before. No Italian, no Turkish, no American cuisines. Thai, Japanese, Korean, Russian, Chinese, Indian, Peruvian, Lebanese, African, Mexican cuisines are perfect alternatives.
40 % : Final
30 % : Midterm
15 % Attendence & Participation
15% Project (Between October 21-27th)
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Week |
Subject |
Related Preparation |
1) |
History of Food-Where the foods are coming from? Eating habits in the early ages.
EUROPEAN CUISINES
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2) |
No Class! Assignment Documentary: Watch Street Food on Netflix the first 2 episodes: Bangkok Thailand and Osaka Japan |
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3) |
Italy-Brief History and Characteristic Features-Why do we love Italian food? Place in the World |
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4) |
France- Brief History and Characteristic Features-Why is it considered the best cuisine in the world? Movie: Julie & Julia, Paris Can Wait |
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5) |
Guest Speaker-Chef from Gastronomy Department |
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6) |
No Class- Students are required to go to a restaurant and do the Project this week. |
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7) |
Spain- Brief History and Characteristic Features-Tapas Culture-What’s its place in the world? |
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8) |
ASIAN CUISINES
China- Brief History and Characteristic Features-Why is it very different than other? Contribution to World Food Scene |
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9) |
Japan- Brief History and Characteristic Features-Sushi In the World- Movie: Tampopo, Jiro Dreams of Sushi |
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10) |
Thailand- Brief History and Characteristic Features –Its success in the world |
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11) |
India- Brief History and Characteristic Features-Movie: The Hundred Food Journey, Lion |
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12) |
Arab Cuisines- Brief History and Characteristic Features. Iranian Cuisines and influence between Arab and Turkish |
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13) |
Turkey- Brief History and Characteristic Features-Ottoman Cuisine and contemporary Turkish Cuisine |
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14) |
AMERİCAN CUISINES
Mexico: Brief History and Characteristic Features –Spanish Influence |
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15) |
USA- Brief History and Characteristic Features-The contribution to the world food scene Peru: Why is it becoming the most popular cuisine? Nikkei and Chiafa cuisines |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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1 |
12) |
To be able to identify and meet the demands of learning requirements.
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2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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3 |