MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Structure Diagram with Credits

1. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

ISL5301

Research Methods and Ethics

Turkish

PIH5117

Mass Communication Theories and Persuasion Psychology

Turkish

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5110	Organizational Behavior	Turkish		3	0	3	8
ISL5292	Integrated Marketing Communication	Turkish		3	0	3	8
MAR5104	Sustainable Marketing	English		3	0	3	8
PAZ5111	Service Marketing and Management	Turkish		3	0	3	8
PIH5006	Brand Management and Communication	Turkish		3	0	3	8
PIH5007	Effective Storytelling in Institutions	Turkish		3	0	3	8
PIH5008	Public Relations and Reputation Management	Turkish		3	0	3	8
PIH5009	Social Campaigns	Turkish		3	0	3	14
PIH5010	Persuasion and Communication Psychology	Turkish		3	0	3	8
PIH5015	Communication Theories	Turkish		3	0	3	8
PIH5103	Cases in Public Relations	Turkish		3	0	3	8
PIH5113	Crisis Communication	Turkish		3	0	3	8
PIH5201	Consumer Behavior and Marketing Strategies	Turkish		3	0	3	8
REK5207	Fundamental Principles of Marketing	Turkish		3	0	3	14
REK5216	Digital Communication	Turkish		3	0	3	7
REK5301	Creativity in Marketing Communication	Turkish		3	0	3	8
REK5303	Brand Researches	Turkish		3	0	3	8

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5110	Organizational Behavior	Turkish		3	0	3	8
ISL5292	Integrated Marketing Communication	Turkish		3	0	3	8
MAR5104	Sustainable Marketing	English		3	0	3	8
PAZ5111	Service Marketing and Management	Turkish		3	0	3	8
PIH5006	Brand Management and Communication	Turkish		3	0	3	8
PIH5007	Effective Storytelling in Institutions	Turkish		3	0	3	8
PIH5008	Public Relations and Reputation Management	Turkish		3	0	3	8
PIH5009	Social Campaigns	Turkish		3	0	3	14
PIH5010	Persuasion and Communication Psychology	Turkish		3	0	3	8
PIH5015	Communication Theories	Turkish		3	0	3	8
PIH5103	Cases in Public Relations	Turkish		3	0	3	8
PIH5113	Crisis Communication	Turkish		3	0	3	8
PIH5201	Consumer Behavior and Marketing Strategies	Turkish		3	0	3	8
REK5207	Fundamental Principles of Marketing	Turkish		3	0	3	14
REK5216	Digital Communication	Turkish		3	0	3	7
REK5301	Creativity in Marketing Communication	Turkish		3	0	3	8
REK5303	Brand Researches	Turkish		3	0	3	8

2. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

PIH5014

Strategic Management of Public Relations

Turkish

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5110	Organizational Behavior	Turkish		3	0	3	8
ISL5292	Integrated Marketing Communication	Turkish		3	0	3	8
MAR5104	Sustainable Marketing	English		3	0	3	8
PAZ5111	Service Marketing and Management	Turkish		3	0	3	8
PIH5006	Brand Management and Communication	Turkish		3	0	3	8
PIH5007	Effective Storytelling in Institutions	Turkish		3	0	3	8
PIH5008	Public Relations and Reputation Management	Turkish		3	0	3	8
PIH5009	Social Campaigns	Turkish		3	0	3	14
PIH5010	Persuasion and Communication Psychology	Turkish		3	0	3	8
PIH5015	Communication Theories	Turkish		3	0	3	8
PIH5103	Cases in Public Relations	Turkish		3	0	3	8
PIH5113	Crisis Communication	Turkish		3	0	3	8
PIH5201	Consumer Behavior and Marketing Strategies	Turkish		3	0	3	8
REK5207	Fundamental Principles of Marketing	Turkish		3	0	3	14
REK5216	Digital Communication	Turkish		3	0	3	7
REK5301	Creativity in Marketing Communication	Turkish		3	0	3	8
REK5303	Brand Researches	Turkish		3	0	3	8

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5110	Organizational Behavior	Turkish		3	0	3	8
ISL5292	Integrated Marketing Communication	Turkish		3	0	3	8
MAR5104	Sustainable Marketing	English		3	0	3	8
PAZ5111	Service Marketing and Management	Turkish		3	0	3	8
PIH5006	Brand Management and Communication	Turkish		3	0	3	8
PIH5007	Effective Storytelling in Institutions	Turkish		3	0	3	8
PIH5008	Public Relations and Reputation Management	Turkish		3	0	3	8
PIH5009	Social Campaigns	Turkish		3	0	3	14
PIH5010	Persuasion and Communication Psychology	Turkish		3	0	3	8
PIH5015	Communication Theories	Turkish		3	0	3	8
PIH5103	Cases in Public Relations	Turkish		3	0	3	8
PIH5113	Crisis Communication	Turkish		3	0	3	8
PIH5201	Consumer Behavior and Marketing Strategies	Turkish		3	0	3	8
REK5207	Fundamental Principles of Marketing	Turkish		3	0	3	14
REK5216	Digital Communication	Turkish		3	0	3	7
REK5301	Creativity in Marketing Communication	Turkish		3	0	3	8
REK5303	Brand Researches	Turkish		3	0	3	8

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5110	Organizational Behavior	Turkish		3	0	3	8
ISL5292	Integrated Marketing Communication	Turkish		3	0	3	8
MAR5104	Sustainable Marketing	English		3	0	3	8
PAZ5111	Service Marketing and Management	Turkish		3	0	3	8
PIH5006	Brand Management and Communication	Turkish		3	0	3	8
PIH5007	Effective Storytelling in Institutions	Turkish		3	0	3	8
PIH5008	Public Relations and Reputation Management	Turkish		3	0	3	8
PIH5009	Social Campaigns	Turkish		3	0	3	14
PIH5010	Persuasion and Communication Psychology	Turkish		3	0	3	8
PIH5015	Communication Theories	Turkish		3	0	3	8
PIH5103	Cases in Public Relations	Turkish		3	0	3	8
PIH5113	Crisis Communication	Turkish		3	0	3	8
PIH5201	Consumer Behavior and Marketing Strategies	Turkish		3	0	3	8
REK5207	Fundamental Principles of Marketing	Turkish		3	0	3	14
REK5216	Digital Communication	Turkish		3	0	3	7
REK5301	Creativity in Marketing Communication	Turkish		3	0	3	8
REK5303	Brand Researches	Turkish		3	0	3	8