BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5888-2 | Thesis | Spring | 0 | 0 | 0 | 30 |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Prerequisites: |
PIH5888-1 - Tez |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | In this course, the students will complete their thesis study. They will carry out primary and secondary research, test their hypothesis and complete their thesis study by interpreting the results. |
Learning Outcomes
|
The students who have succeeded in this course; 1. Students will complete the secondary research and literature review. 2. Students will be able to test the hypothesis utilizing qualitative and quantitative primary research processes. 3. Students will analyze the data driven from primary research. 4. Students will be able to interpret the data analysis according to their literature review. |
Course Content
| In this course the students will complete their secondary research and literature, implement primary research and enter the data, analyze the data, interpret the results and complete their thesis study. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Research proposal and research | |
| 2) | Scanning of current data | |
| 3) | Collecting current data | |
| 4) | Writing procedures of thesis | |
| 5) | Writing the thesis | |
| 6) | Layout of thesis | |
| 7) | Supervisor meeting | |
| 8) | Sections of thesis | |
| 9) | Supervisor meeting | |
| 10) | Supervisor meeting | |
| 11) | Reviewing the thesis | |
| 12) | Supervisor meeting | |
| 13) | Supervisor meeting | |
| 13) | Supervisor meeting | |
| 14) | Completing the thesis |
Sources
| Course Notes / Textbooks: | Kaynaklar öğrencinin araştırmasına göre farklılık göstermektedir. Sources depend on topic of researcher. |
| References: | Konu ile ilgili makaleler Articles regarding topic of researcher. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 10 | % 10 |
| Presentation | 1 | % 20 |
| Preliminary Jury | 1 | % 20 |
| Paper Submission | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Field Work | 4 | 100 |
| Study Hours Out of Class | 15 | 555 |
| Presentations / Seminar | 3 | 90 |
| Total Workload | 745 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |