MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PIH5007	Effective Storytelling in Institutions	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. ELİF ENGİN
Course Lecturer(s):	Dr. Öğr. Üyesi ŞAFAK ŞAHİN Prof. Dr. HALUK GÜRGEN
Recommended Optional Program Components:	None
Course Objectives:	The aim of the course is to provide a theoretical and practical approach to storytelling and narratives in institutions. The theory will be covered with practice. Students will learn how important a function of narratives in institutions is for corporate culture. In this course, students will be both a narrator and a listener. Both the stories from the social culture and the corporate stories will be discussed and their importance in communication management will be explained.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the narrative and storytelling
2) Students will be able to define Aritoteles’ rhetoric and rhetoric in general
3) Students will be able to identify and analyze the differences between story and narrative
4) Students can recognize the spesific types of stories in corporates and will be able to analyze the use of Narrative Paradigm in communication
5) Students will be able to compare and analyze the meanings of corporate messages (publications, letters, ceo’s message etc.) as a narrative form
6) Students can produce strategic corporate narratives and corporate stories
7) Students will be able to use the analysis of authored management narratives (biographies, histories, novels, movies) to understand effective and ineffective managerial performance
8) Students will be able to develop special skills in understanding, analyzing, and creating narratives that help communicate, persuade, and lead
9) Students can formulate the correct and effective corporate stories
10) The students will be able to have a comprehensive understandings for corporate narratives and storytelling

Course Content

First of all, the definitions of storytelling and narrative in general terms will be made and analyzed in the course. Then, institution messages and books (biographies, histories, institution leaders) will be analyzed so that students can understand the importance of institutional stories.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course
2)	Culture and stories	Konu anlatımı/hikaye çalışması
3)	Structure of a story- elements of a story/fariytail
4)	Jung - Archetypes
5)	Narrative theory and Fisher's narrative theory
6)	Organizational culture and the role of stories
7)	Midterm exam
8)	Narrative structure of corporate stories-1
9)	Narrative structure of corporate stories - 2
10)	examples for corporate stories
11)	Presentation on corporate stories
12)	Presentation on corporate stories
13)	Presentation on corporate stories
14)	Presentation on corporate stories

Sources

Course Notes / Textbooks:
References:	Retorik - Aristoteles Storytelling : Branding in Practice/ by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	13	117
Presentations / Seminar	4	24
Midterms	1	4
Final	1	6
Total Workload		190

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution