GAD3005 Game BusinessBahçeşehir UniversityDegree Programs DIGITAL GAME DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
DIGITAL GAME DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GAD3005 Game Business Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi GÜVEN ÇATAK
Course Lecturer(s): Dr. Öğr. Üyesi GÜVEN ÇATAK
Recommended Optional Program Components: The game business is fast and changing every day, so a fixed syllabus is not a good fit. We have our plan, but everything is negotiable through our class discussions. We will have experts and industry professional as guest speakers in the class (sometime online) for AMA sessions.
Course Objectives:

Learning Outcomes

The students who have succeeded in this course;

Course Content

I'm working in the game industry for a very long time and every person I meet, tells me that I am very lucky because I am making money by playing games all day. Yes, I have a job that is mostly "fun" including developing and playing a lot of games. But nobody knows that I'm spending most of my time working with excel sheets, analytics and BI tools. To run a game company is a more serious and complex business than having just fun. The risks and hardships of our industry should not be underestimated. This course will help you to learn how to start, run and scale your game business.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Course introduction. Syllabus examination.
2) What is a good game and how to build a good game studio?
3) Business models and monetization
4) Understanding Game Analytics and KPI’s
5) Student Presentations (Analysis of sample games monetization models)
6) Distribution and publishing (Publishers, Platforms and Partners)
7) Marketing your games
8) How to Prepare Financial Projections
9) Funding Your Project and Game Company Start-Up
10) Understanding Investors and Pitching
11) Student Presentations (Pitch your game)
12) A new era: Blockchain games - Funding your P2E game and DAOs
13) Student Presentations (Analysis of sample game fi whitepapers)
14) Course Recap

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2) Analyze, synthesize, and evaluate information and ideas from various perspectives.
3) Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4) Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5) Understand the technology and computational principles involved in developing games and master the use of game engines.
6) Understand the process of creation and use of 2D and 3D assets and animation for video games.
7) Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8) Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9) Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10) Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11) Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12) Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.