| Course Objectives: |
This course is designed around three major parts as seen in the session details. In the first few weeks of the course, topics such as the definition of communication, mass communication, mass media, culture, and communication models are discussed. The emphasis is to understand the relationship between mass communication and culture. In the following weeks, the course helps students situate the concepts and theories in relation to their lives as informed citizens and working professionals in a mediated global society, and learn to conduct critical research into and think critically about established categories and hierarchies of power and the role of media in
reinforcing / challenging them. |
| Course Content: |
The course covers introductory topics in the field of mass communication including the definitions of communication, mass communication, mass media, and culture, forms of media such as books, newspapers, magazines, film, television, radio, videogames and internet, and finally their supporting industries with an emphasis on public relations and advertising. |
| Week |
Subject |
Related Preparation |
| 1) |
An Overview of the Course Content, Objectives, Learning Methods, and Assignments. |
|
| 2) |
-Kültür ve Medya Okuryazarlığı
- Sosyal Bilimlerde Diğer Temel Kavramlar |
|
| 3) |
Introduction to Mass Communication II |
Baran, pp. 18-29,
34-42, 47-51
|
| 4) |
Forms of Media: Books |
Baran, pp. 55-76 |
| 5) |
Forms of Media: Newspapers |
Baran, pp. 85-101 |
| 6) |
Forms of Media: Magazines |
Baran, pp. 115-127 |
| 7) |
Forms of Media: Film |
Baran, pp. 139-160 |
| 8) |
Forms of Media: Radio and Television |
Baran, pp. 171-179,
194-197, 203-219
|
| 9) |
Forms of Media: Videogames |
Baran, pp. 237-243
|
| 10) |
Forms of Media: The Internet |
Baran, pp. 250-253, 261-280 |
| 11) |
Supporting Industries I: Public Relations |
Baran, pp. 297-314 |
| 12) |
Supporting Industries II: Advertising |
Baran, pp. 323-346 |
| 13) |
Discussion topics |
|
| 14) |
Review for the final exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society |
3 |
| 2) |
Having comprehensive knowledge regarding different media and branches of art |
3 |
| 3) |
Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area |
4 |
| 4) |
Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey |
3 |
| 5) |
Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product |
|
| 6) |
Being able to write a script ready to be shot |
|
| 7) |
Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment |
|
| 8) |
Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations |
|
| 9) |
Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages |
|
| 10) |
Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage |
|
| 11) |
Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white |
4 |
| 12) |
Having ethical values and a sense of social responsibility |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
