POV3436 Advanced Black and White DarkroomBahçeşehir UniversityDegree Programs PUBLIC RELATIONS AND PUBLICITYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
POV3436 Advanced Black and White Darkroom Spring
Fall
2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor DELIZIA FLACCAVENTO
Recommended Optional Program Components: None
Course Objectives: This course aims to familiarize the students with the details of the black and white darkroom processing and assist them to excel in advanced printing techniques.

Learning Outcomes

The students who have succeeded in this course;
1. Gain control over advanced darkroom materials.
2. Demonstrate expertise in advanced printing techniques.
3. Be able to organize and control every step of B&W printing.
4. Master different darkroom variables which effect final result.
5. Improve portfolio preparing skills.

Course Content

In this course students will learn how to print on fiber-based papers with advanced printing processes.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Exploration of the variables in film processing.
2) The techniques of film processing based on the topic contrast. Working on the assignments.
3) The properties of fiber-base paper in film processing. Assignment I: Shooting and printing on a free topic. Working on the assignments.
4) Printing with fiber-base paper. Working on the assignments.
5) Applications of variable partial printing. Assignment II: 5 processed prints from a photograph of another photograph. Working on the assignments.
6) Application of Safelight Test Working on the assignments.
7) Application of Split Printing I Working on the assignments.
8) Application of Split Printing II Working on the assignments.
9) Methods of drying and pressing fiber-base paper. Working on the assignments.
10) Methods of taking notes- print log and methods of ordering forms Working on the assignments.
11) Archiving prints and films. Preparing a portfolio. Working on the assignments.
12) Using variable contrast papers on same print-I. Assignment III: 5 prints on a given subject. Working on the assignments.
13) Using variable contrast papers on same print-II. Working on the assignments.
14) Evaluation of the prints produced throughout the semester Working on the assignments.
14) Evaluation of the prints produced throughout the semester Working on the assignments.

Sources

Course Notes / Textbooks: Lecture notes will be provided by the teacher.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 25
Homework Assignments 3 % 25
Project 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 4 56
Study Hours Out of Class 13 3 39
Project 1 15 15
Homework Assignments 3 8 24
Final 1 1 1
Total Workload 135

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.