Bahçeşehir UniversityDegree Programs PUBLIC RELATIONS AND PUBLICITYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Program Outcomes

Classified

1 - Knowledge
Theoretical - Conceptual
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
2 - Skills
Cognitive - Practical
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices.
3 - Competences
Communication and Social Competence
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.

Program Gains Program Level

Program Outcomes TR-NQF-HE 6 (Bachelor) Level Descriptors TR-NQF-HE Main Field Descriptors
32 - Journalism and information
TR-NQF-HE Main Field Descriptors
34 - Business and administration
1 - Knowledge
Theoretical - Conceptual
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
1) Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.
1) Ortaöğretimde kazandığı yeterliliklere dayalı olarak; alanıyla ilgili kavramları ve kavramlar arası ilişkileri açıklar.
2) Bilimsel bilginin üretimiyle ilgili süreçleri, yöntem ve teknikleri teşhis eder.
3) Alanı ile ilgili kuram, yöntem, strateji ve tekniklere ilişkin bilgiye sahiptir.
4) Kişi, grup, kitle ya da kurumların iletişim özellikleri ve yaşadığı iletişim sorunları konusunda bilgi sahibidir.
5) İletişim ortam ve araçlarını yetkin bir şekilde kullanabilme bilgisine sahiptir.
6) Alanda faaliyet gösteren kurumların yapısal, yönetsel ve teknik özelliklerini tanır.
7) İletişimin ulusal, uluslararası, toplumsal ve kültürlerarası boyutlarını tanır.
1) Alanında ileri düzeyde bilgilere sahiptir.
2 - Skills
Cognitive - Practical
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices.
1) Use of advanced theoretical and practical knowledge within the field.
2) Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field.
1) Alanıyla ilgili bilgi kaynakları ile kuramsal ve uygulamalı bilgileri kullanır.
2) Alanıyla ilgili olay ve olgular arasındaki ilişkileri tanıma ve açıklama becerisine sahiptir.
3) Alanıyla ilgili özgün fikirleri yaratıcı bir şekilde açıklar.
4) Kişi, grup, kitle ya da kurumların iletişim özelliklerini, ihtiyaçlarını ya da farklılıklarını dikkate alarak uygun iletişim strateji, yöntem ve teknikleri geliştirir ve uygular.
1) Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.
2) Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir.
3 - Competences
Communication and Social Competence
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
1) Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
2) Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
3) Organize and implement project and activities for social environment with a sense of social responsibility.
4) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
5) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.
1) Alanı ile ilgili konularda ilgili kişi ve kurumları bilgilendirir; düşüncelerini ve sorunlara ilişkin çözüm önerilerini yazılı ve sözlü olarak aktarır ve dili etkin biçimde kullanır.
2) Alanı ile ilgili konularda düşüncelerini ve sorunlara ilişkin çözüm önerilerini nicel ve nitel verilerle destekleyerek uzman olan ve olmayan kişilerle paylaşır.
3) Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar.
4) Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.
5) Sanatsal, kültürel ve sosyal etkinlikleri yakından takip eder, etkin olarak katılır ve düzenler.
6) Ulusal ve uluslararası gündemde yer alan olay ve gelişmeleri izler ve yorumlar.
7) Farklı kültürlerin iletişim biçimlerini tanır ve uyum sağlar.
1) Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.
2) Mesleki alanda paydaşlarla etkili iletişim kurar.
3) Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.
4) Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
1) Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
2) Determine learning needs and direct the learning.
3) Develop positive attitude towards lifelong learning.
1) Alanında edindiği bilgi ve becerileri eleştirel bir yaklaşımla değerlendirir.
2) Öğrenme gereksinimlerini belirler ve yönlendirir.
3) Birey ve ekip üyesi olarak mesleki gelişimine yönelik etkinlikleri planlar ve yönetir.
4) Bilgiye ulaşma yollarını bilme, alanıyla ilgili yeni yöntem ve teknolojileri takip eder ve kullanır.
5) Yaşam boyu öğrenmeye ilişkin olumlu tutum ve davranış geliştirir.
1) Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.
2) Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
1) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
2) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
1) Demokrasi, insan hakları, toplumsal, bilimsel ve mesleki etik değerlere uygun davranır.
2) Toplumsal sorumluluk bilinciyle yaşadığı sosyal çevre için mesleki proje ve etkinlikler planlar ve gerçekleştirir.
3) Alana ilişkin teknolojileri yetkin bir şekilde kullanır.
4) Alana ilişkin yasa, yönetmelik ve mevzuatın bilincinde olur ve uygun davranır.
5) Sosyal güvenlik ve iş güvenliği konularında yeterli bilince sahiptir.
1) Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.
2) Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.
3) Yenilikleri teşvik edebilme becerisine sahiptir.
4) Örgüte/kuruma ilişkin eleştirel düşünür.
5) Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
1) Conduct studies at an advanced level in the field independently.
2) Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
3) Planning and managing activities towards the development of subordinates in the framework of a project.
1) Alanı ile ilgili bireysel ya da grup çalışmalarında sorumluluk alır ve alınan görevi yerine getirir ya da bağımsız olarak yürütür.
2) Alanı ile ilgili uygulamalarda bireysel ya da ekip üyesi olarak sorumluluk alır.
3) Birey olarak yaratıcı ve güçlü yönlerini kullanır.
1) Alana ilişkin konularda araştırma ve çalışma yapar.
2) Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır.
3) Örgüt/Kurum için amaç ve hedef belirler.

Conjoined

1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.