PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV2525	Concept Development and Visualization	Spring Fall	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor ORHAN CEM ÇETİN
Course Lecturer(s):	Instructor ORHAN CEM ÇETİN Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	Course discussions, which will focus on visual arts, particularly photographic understanding and method, will also include the perspectives of psychology, sociology, anthropology, philosophy and aesthetics. The review of exhibitions and other related works, book reviews, photographic readings, oral performances and homework will enhance students’ knowledge.

Learning Outcomes

The students who have succeeded in this course;
1. Define the principles of creative thinking.
2. Recognize photographic language and its use in creative processes.
3. Describe the use of photographic language within different photographic genres.
4. Discuss the role of different agents in artistic and photographic practices.
5. Define the relation between photography and philosophy of art.
6. Identify the relation between photography and historical, social and cultural issues.

Course Content

In this course, students will learn how to develop their creativity that is the foundation of art production; how to use it in their photographic work through systematic study of well known pieces of arts.

For the perception and transformation of knowledge it into products, certain necessary practices of exploring artworks and visualization principles will assist to the students.

In this course, alongside contemporary and historical photographs, exemplary pieces in literature, painting and music will be analyzed. How the artists through his/her methods and thought processes produce the photograph in the most creative and unique matter will be discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the principles of creative thinking.
2)	Systematics of thought, principles of creativity, mind stimulation and production methods, photography and creation.	Weekly readings will be assigned.
3)	Relationality in arts. Reading, receiving, realizing and transforming the “essence” into image.	Weekly readings will be assigned.
4)	Reading photography and its principles. Artistic and technical structure of photography. Photography in relation with the history of photography. History of culture and art.	Weekly readings will be assigned.
5)	Production process of photograph. Signs and practices of signifying in photography. Photography and reality. Photography as proof. Photography in place of memory. Photography that demonstrates/ illuminates news.	Weekly readings will be assigned.
6)	Advertisement Photography. Photograph: Why Art!	Weekly readings will be assigned.
7)	Induction and deduction in creative photography. Photograph and the concept of time. Link between past and future: Photography.	Weekly readings will be assigned.
8)	Week 8: Different cultures’ approach to art Orientalism and geographical aspects.	Weekly readings will be assigned.
9)	Setting up a photograph. Creative thought and sharing it with the society.	Weekly readings will be assigned.
10)	From perception to theory.	Weekly readings will be assigned.
11)	Fundamentals of composing. Readings of symbols and photographic references.	Weekly readings will be assigned.
12)	Digitalization.	Weekly readings will be assigned.
13)	Philosophy and aesthetics of photography. Photography and anthropology.	Weekly readings will be assigned.
14)	Creative thinking. Photography as media. Photography as a special language.	Weekly readings will be assigned.

Sources

Course Notes / Textbooks:	Will be provided via the course management system.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	4	14	56
Study Hours Out of Class	13	4	52
Homework Assignments	3	10	30
Midterms	1	1	1
Final	1	1	1
Total Workload			140

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.