ADV4644 Social Media Management and Content AnalysisBahçeşehir UniversityDegree Programs ENERGY SYSTEMS ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4644 Social Media Management and Content Analysis Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s): Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components: None
Course Objectives: This course will teach students how to use the major new tools in social media with a focus on best use and efficent use. Students will learn how to use social media to reach personel and professional goals. Upon completion of this course students will have stong grasp of new tools in social media and be able to leverage those tools to advance their goals.

Learning Outcomes

The students who have succeeded in this course;
- Identify key tools used in social media today
- Create, optimize and promote personel or business profiles online
- Learn how to use social media to stay up-to date on information and news
- Discuss and explain the opportunities and uses that social media offer
- Label and explain all elements of the major social media networks
- Learn how to use media elements to attract more visitors

Course Content

The content of the course is the use of all tools of social media and social media content with advertising

Weekly Detailed Course Contents

Week Subject Related Preparation
1) The New Rules of Marketing and PR Reading the pages between 15-24 of main course book.
2) Reaching the Buyers Directly Reading the pages between 25-35 of the main course book.
3) Social Media and Targeted Audience Reading the pages between 37-54 of the main course book.
4) Blogs: Blogs, Blogging and Bloggers Reading the pages between 57-74 of the main course book.
5) Audio and Video Drive Action Reading the pages between 75-85 of the main course book.
6) The New Rules of New Releases Reading the pages between 87-93 of the main course book.
7) Midterm Exam and Going Viral Studying the subjects of first 6 weeks, reading the pages between 95-106 of the main course book.
8) The Content-Rich Websites Reading the pages between 111-118 of the main course book.
9) How to Create at Social Media? Reading the pages between 179-184 of the main course book.
10) How Web Content Influences the Buying Process Reading the pages between 187-196 of the main course book.
11) Group Presentations About Web Contents / Mobile Marketing Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book.
12) Social Networking Sites and Marketing
13) The Online Media Room
14) Search Engine Marketing


Course Notes / Textbooks: The New Rules of Marketing & PR (David Meerman Scott)
References: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Ann Handley & C. C. Chapman

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 1 % 10
Presentation 1 % 20
Midterms 1 % 20
Final 1 % 40
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 15 5 75
Homework Assignments 1 5 5
Midterms 1 4 4
Final 1 4 4
Total Workload 130

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) Build up a body of knowledge in mathematics, science and Energy Systems Engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems.
2) Ability to identify, formulate, and solve complex Energy Systems Engineering problems; select and apply proper modeling and analysis methods for this purpose.
3) Ability to design complex Energy systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose.
4) Ability to devise, select, and use modern techniques and tools needed for solving complex problems in Energy Systems Engineering practice; employ information technologies effectively.
5) Ability to design and conduct numerical or pysical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Energy Systems Engineering.
6) Ability to cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Energy Systems-related problems
7) Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. Write and understand reports, prepare design and production reports, deliver effective presentations, give and receive clear and understandable instructions.
8) Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself.
9) Develop an awareness of professional and ethical responsibility, and behave accordingly. Be informed about the standards used in Energy Systems Engineering applications.
10) Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development.
11) Acquire knowledge about the effects of practices of Energys Systems Engineering on health, environment, security in universal and social scope, and the contemporary problems of Energys Systems engineering; is aware of the legal consequences of Energys Systems engineering solutions.