ADV4631 Bahçeşehir UniversityDegree Programs ENERGY SYSTEMS ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4631 Digital Strategies and New Trends Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator :
Recommended Optional Program Components: None
Course Objectives: Digital marketing is the fastest growing area of business. This course provides an introduction to the field and explains its various roles in an organization's total marketing program. Students will learn about all facets of digital advertising practices.

Learning Outcomes

The students who have succeeded in this course;
I. will identify basic concepts of digital marketing.
II. will be able to identify diffrences between classic and digital media strategy.
III. will identify the new digital life concept in advertising.
IV. will grasp “What’s the Word of Mouse”
V. will be able to design digital advertising products.

Course Content

The digital age is changing everything, specially how comminication professionals communicate with consumers. In this lecture course, the defining concepts, differences, and current practices of digital advertising are covered.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Digital Marketing. Differences between classical design and digital design.
2) New rules of Marketing & Communication in digital design world.
3) Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability.
4) Digital Media Strategy and digital media products. Deadline for 1st Homework.
5) SEM (Search Engine Marketing) and in text advertising (classical online advertising) Typography and Kinetic Typography in digital design.
6) New online advertising.
7) Word of Mouse and Mobile Advertising Deadline for 2nd Homework.
8) Word of Mouse and Mobile Advertising
9) Advergame and Microsites
10) 3. homework critics and general rewiev.
11) Digital Marketing Communication concept. Advergame and Microsites
12) Digital Marketing Communication concept. What’s next-near future: IPTV etc.
13) Case studies: Classical advertising & digital advertising.
14) Case studies: Classical advertising & digital advertising. Deadline for 4th Homework.


Course Notes / Textbooks: • DigiMarketing: The Essential Guide to New Media and Digital Marketing, Kent Wertime, Ian Fenwick

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 4 % 40
Midterms 1 % 15
Final 1 % 35
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Homework Assignments 13 56
Midterms 3 15
Final 3 15
Total Workload 128

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) Build up a body of knowledge in mathematics, science and Energy Systems Engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems.
2) Ability to identify, formulate, and solve complex Energy Systems Engineering problems; select and apply proper modeling and analysis methods for this purpose.
3) Ability to design complex Energy systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose.
4) Ability to devise, select, and use modern techniques and tools needed for solving complex problems in Energy Systems Engineering practice; employ information technologies effectively.
5) Ability to design and conduct numerical or pysical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Energy Systems Engineering.
6) Ability to cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Energy Systems-related problems
7) Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. Write and understand reports, prepare design and production reports, deliver effective presentations, give and receive clear and understandable instructions.
8) Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself.
9) Develop an awareness of professional and ethical responsibility, and behave accordingly. Be informed about the standards used in Energy Systems Engineering applications.
10) Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development.
11) Acquire knowledge about the effects of practices of Energys Systems Engineering on health, environment, security in universal and social scope, and the contemporary problems of Energys Systems engineering; is aware of the legal consequences of Energys Systems engineering solutions.